Low milk prices mean low input prices for the manufacturing, and dividend-paying, side of Fonterra.
"The irony is that Fonterra - the business - by any measure has never performed better than it has done today - and you would expect that - but in two to three years' time it should be better and better again," he said. "There is still a lot of uncertainty globally but my sense of it is that there is still that understanding and recognition that the business itself is operating well and that we are doing what we can to get money into farmers' hands while global dairy prices remain low."
This week's GlobalDairyTrade auction showed that dairy product prices were steady, but with the stark exception of whole milk powder, which dropped by 4.5 per cent to US$2118 a tonne. A recovery to US$3000 a tonne would see farmers and their bankers start to breathe easier, and the next few auctions are expected to prove pivotal in determining how milk prices pan out in the season ahead.
Farmers have been trimming expenses by reducing stock numbers, cutting back on feed supplements and reducing off-farm grazing. The talk at Fieldays was all about ways of improving efficiency without compromising production.
Australian farmers have seen milk prices come back sharply this year, meaning they too are producing milk at below the cost of production. In the European Union producers - the main source for the current world over-production - there are signs that supply is starting to turn lower.
"We are seeing other dairy farmers around the world are now faced with the challenges that New Zealand farmers have faced in the latest 18 months," Wilson said. "They have got to adapt as well."
ANZ rural economist Con Williams said at Fieldays that there was a realisation that there was no "get out of jail free card" for farmers facing sub-par milk prices but that they were rapidly adjusting to the new circumstances.
"They have become more resolute and stoic about trying to address the current situation, and that's really about focusing on what they can control."