The Bavarian Bierhaus in suburban Milwaukee has a pretty strong NFL game-day special: No one pays for beer until the Packers score.
With Aaron Rodgers leading the Packers' offense for most of the season, that hasn't meant all that much free beer. Over Green Bay's first nine games, the Packers scored in the first quarter six times. The worst hit for the Bierhaus came in Week 1, when Green Bay didn't score until about five minutes had elapsed in the third quarter against the Seahawks.
The promotion remained viable even after Rodgers went down with a broken collarbone in Week 6. The Packers scored just two minutes into their first game with Brett Hundley as their starter in Week 7 and - after going nearly an entire half without scoring in Week 8 - needed only 7:40 of game time to score in Week 9.
But then Monday's game against the Ravens happened, and the free beer never stopped flowing. Final score: Ravens 23, Packers 0.
Green Bay's first shutout loss at home in exactly 11 years, when Brett Favre got knocked out of the game and the Patriots won, 35-0. It was just the third time the Packers have been shut out overall since 1992.
Bierhaus GM Scott Bell told WTMJ radio that the restaurant served up between 275 and 300 servings of free beer to the 200 people who were taking in the game. He added that he has no plans to halt the promotion after the Packers' offensive power outage.
"Wisconsinites and Packers fans are at least somewhat responsible," Bell said.
The Steelers are up next for the Packers. Pittsburgh is allowing only 16.5 points per game to rank second in the NFL but also has allowed first-quarter points in six of its 10 games and hasn't shut out an opponent since 2011.