Kiwi equestrian Sir Mark Todd has been named as Land Rover's latest brand ambassador.

The 61-year-old has represent New Zealand seven times at the Olympics, winning golds aboard Charisma in 1984 and 1988. He also holds an individual bronze, a team silver and two team bronze medals.

Jaguar Land Rover UK marketing director Scott Dicken said Todd was a "true sporting icon" and a "great fit" for the company.

"We are excited to work with him and look forward to him meeting our customers throughout the season."

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Todd, 61, is still competing after four decades. Photo/Supplied
Todd, 61, is still competing after four decades. Photo/Supplied

Other equestrian ambassadors for the car brand include Zara Tindall and Nick Skelton.

Todd lives near Swindon in the UK and after four decades is still competing internationally. He will continue in top-level competition this year including the Land Rover Burghley Horse Trials, which he has already won five times.

He said the trials had always been his favourite event.

"It comes at the end of the season and everyone looks forward to it. Of all the four-star events, it has the most relaxed and friendly atmosphere.

"The cross-country course is spectacular, with iconic fences like the Land Rover Discovery Valley and Cottesmore Leap. I absolutely love competing there."

Former All Black Dan Carter was also a Land Rover ambassador until February this year when he was dropped following a drink-driving incident in France.