"Despite this, we need to actively overhaul the negative image of wasps to protect the ecological benefits they bring to our planet.
"They face a similar decline to bees and that is something the world can't afford."
Wasps, like bees, help to fertilise flowers and crops, and keeping down pests and insects that carry diseases. But like bees, populations of wasps have collapsed due to pesticides and disease.
A survey of more than 700 people by UCL found that while bees were much-loved, wasps were universally despised. The top three words used to describe bees were "honey", "flowers" and "buzz", while for wasps people chose "sting", "annoying" and "pain".
The study also found that wasps were an unpopular choice of insect for research. Of 908 published scientific papers on the two species since 1980, 2.4 per cent were about wasps, while 97.6 per cent were about bees.
The dislike of wasps, the researchers said, was shaped by yellowjackets and hornets that were most likely to come into contact with humans. The majority of wasps - in excess of 75,000 species - are solitary. The UCL team said simple actions could increase wasp survival.
"Avoid killing them!" said Dr Alessandro Cini, co-author of the report, published in the journal Ecological Entomology. "If you have a nest, try to live with it rather than killing it. Kill the nest only if it is really a danger for you or other people.
"Do not use insecticides in your gardens, do not cut the grass too much. Old and hollow trees are good for wasps to build their nests in hidden and safe places. Global concern about the decline of pollinators has resulted in a phenomenal level of public interest in, and support of, bees. It would be fantastic if this could be mirrored for wasps."