NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / World

Mistakes on Google Maps hit navigators - and demolition crews

By Karen Turner
Washington Post·
1 Apr, 2016 04:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Visitors to Mt Rushmore in South Dakota get sidetracked by a GPS fault that leads them to a retreat centre centre nearby.

Visitors to Mt Rushmore in South Dakota get sidetracked by a GPS fault that leads them to a retreat centre centre nearby.

A Google Maps error has been sending tourists seeking "Mt Rushmore, SD" to the wrong location for nearly five years now.

Storm Mountain Centre, a retreat centre located 20km from the real Mt Rushmore, has repeatedly asked Google Maps to update the Mt Rushmore address.

The centre has resorted to installing a large sign at the front of its driveway instructing travellers that their electronic devices are wrong about Mt Rushmore's location.

Despite this, guest services manager Ashley Wilsey told the Kansas City Star that she regularly encounters a near-constant flow of tourists mistakenly navigating to the centre.

Although Google Maps is fast becoming the ultimate authority on navigation, the program is proving vulnerable to mistakes and hackers with results that at times can be catastrophic.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

One of the latest blunders involved a company accidentally bulldozing the wrong house due to faulty Google Maps directions. Google took responsibility for the error.

In 2010, Nicaragua blamed an accidental invasion of Costa Rica on incorrect Google Maps information.

These cases shed light on the software's susceptibility to errors and hacks. Google Maps is built on layers of information obtained from satellite images as well as photographs taken by Street View cars, which have driven and photographed more than 11 million km of roads.

Advertisement
Advertise with NZME.

Google also crowdsources location information through Map Maker, which allows users to directly update local addresses and details.

An unknown number of people are employed by the company to comb through these maps for inaccuracies.

But despite this multi-faceted system, location bugs and mistakes still happen. Trolls and pranksters have taken advantage of the crowdsourced feature by changing businesses to offensive names or by doodling on the map interface. One showed the mascot for Google's mobile operating system, Android, urinating on the Apple logo in an area of Pakistan.

More explicit hacks have also proved that Google Maps is easily accessible to outsiders. Cyber security consultant Bryan Seely revealed vulnerabilities when he hacked into Google Maps' business listings and changed the phone number for the San Francisco FBI office and Washington DC Secret Service.

Discover more

Tourism

NZ's Great Walks (without the walking)

04 Nov 09:44 PM
Property

HERALD ISLAND

19 Feb 04:00 PM
World

Crew demolishes wrong home

26 Mar 07:30 AM

In a Gizmodo article, Seely described a world of con artists who exploit the feature's vulnerabilities with ease by switching business listings and conning unsuspecting callers. He blames Google's less-than-stellar verification system.

Then there's the human error element, such as the case of American tourist Noel Santillan, who drove six hours in the wrong direction in Iceland through wintry conditions due to a small spelling error he entered into Google Maps.

Some researchers have suggested that GPS dependence is becoming more and more common, and are worried about unforeseen effects.

Are we collectively losing our learned sense of direction?

Research at McGill University compared the brains of GPS versus non-GPS users and found that non-GPS users had more grey matter and higher functionality in their hippocampuses than those who relied on their devices. The hippocampus is responsible for memory and spatial navigation, the latter of which uses visual cues to create a cognitive map that assists with directionality.

An earlier study showed that London taxi drivers had much larger hippocampuses than non-taxi drivers. There is also some correlation between those with a more developed hippocampus and lower chances of Alzheimer's.

Advertisement
Advertise with NZME.

Veronique Bohbot, a neuroscientist who worked on McGill's GPS study, suggested in an article on Phys.org that we limit our GPS use to new destinations only and attempt to build up our cognitive maps by navigating to frequently visited destinations on our own.

Given recent errors, our memories may wind up being more accurate than Google Maps itself.

- Bloomberg

Save

    Share this article

Latest from World

Entertainment

Cause of death revealed as Julian McMahon, 56, dies after private battle

05 Jul 04:42 AM
Sport

Emma Raducanu criticises Wimbledon electronic line calls after loss

05 Jul 03:26 AM
World

Texas flash flood death toll rises to 24

05 Jul 03:26 AM

There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently

sponsored
Advertisement
Advertise with NZME.

Latest from World

Cause of death revealed as Julian McMahon, 56, dies after private battle

Cause of death revealed as Julian McMahon, 56, dies after private battle

05 Jul 04:42 AM

The Australian actor starred in Australian soaps before finding success in the US.

Emma Raducanu criticises Wimbledon electronic line calls after loss

Emma Raducanu criticises Wimbledon electronic line calls after loss

05 Jul 03:26 AM
Texas flash flood death toll rises to 24

Texas flash flood death toll rises to 24

05 Jul 03:26 AM
'Ready to engage': Hamas signals openness to US-backed ceasefire

'Ready to engage': Hamas signals openness to US-backed ceasefire

04 Jul 10:08 PM
From early mornings to easy living
sponsored

From early mornings to easy living

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP