Really? I thought. That's a bit full-on.
I asked a particularly gruff colleague about it, expecting him to lambast the concept and crack up laughing.
"I met my girlfriend online," he said, completely unashamed. "Everyone does. And she was the only one who looked like her picture."
In New Zealand, he might have been embarrassed to admit it. In America five years ago he might have felt the same. But alas, no longer. In the US at least, internet dating has kicked its stigma, and boy, is it popular. Figures released last month by the University of Rochester suggest the web is now the second most common way single Americans find partners. One of the most popular matchmaking sites claims it is responsible for 5 per cent of all new marriages in America.
"When you think about it, it makes sense," said my colleague.
"This is a transient world. It's hard to meet new people. Besides, really it's no different from hanging out in a bar. You're still shopping for love."
He's right, of course. The internet has effectively become a giant market, a convenience store, a Bunnings Warehouse of love. And what it might lack in traditional notions of romance, it more than makes up with its ease of use and practicality. internet dating in the modern age makes sense.
And Christian Mingle isn't the only dating site to cash in on America's diversity. African American Passions, J-Date (for single Jewish people), SingleMuslim.com, Pink Cupid, Jehovahs Connect - every definable American social group can refine its dating search to match.
If you just happen to be a 55-year-old single Jewish African American lesbian with a Jehovah's Witness streak and Muslim leanings, America's the place to be and online's the place to go. You're surprisingly spoiled for choice.
Personally, though, for the time being at least, I think I'll just sit tight. Bide my time. It's only been a month; things will turn up. ESPN needs watching, burritos need eating. And besides, what would Carrie say?