NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • Generate wealth weekly
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / World
Updated

Donald Trump rebrands Defence Department, says it sends ‘message of victory’ to world

By Danny Kemp
AFP·
5 Sep, 2025 11:06 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
NZ Herald Morning News Update | Te Pati Maori and NZ First Annual Conference.

US President Donald Trump has signed an order rebranding the Department of Defence as the Department of War, saying it sent a “message of victory” to the rest of the world.

Flanked by Pentagon chief Pete Hegseth at a signing ceremony at the White House, the Republican President said the current name that had been in place for more than 70 years was too “wokey”.

“I think it sends a message of victory,” Trump told reporters in the Oval Office about the rebranding. “It’s a much more appropriate name in light of where the world is right now.”

The name harks back to the War Department, the title used for more than 150 years from 1789, just after independence from Britain, to 1947, shortly after World War II.

Trump cannot formally change the name of the Pentagon without the approval of Congress, but the 79-year-old’s order authorises the use of the new label as a “secondary title”.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Former Fox News host Hegseth swiftly embraced the change, posting a video of a new nameplate saying “Secretary of War” being stuck to his door at the Pentagon.

The combat veteran, named by Trump to lead a major overhaul of the sprawling department, said the change was “not just about renaming, it’s about restoring the warrior ethos”.

“Maximum lethality, not tepid legality. Violent effect, not politically correct. We’re going to raise up warriors, not just defenders,” said Hegseth.

Advertisement
Advertise with NZME.

Trump meanwhile even appeared to blame America’s military misadventures since its victories in World Wars I and II on the decision to call it the Department of Defence, which was made in 1949.

“We could have won every war, but we really chose to be very politically correct or wokey,” said Trump, who was signing the 200th executive order of his second term.

‘I want offence’

The rebranding forms part of a wider bid by Trump to project power and potency at home and abroad in his second term, as part of his “Make America Great Again” policy.

Trump has in particular ordered a US military build-up in the Caribbean to counter what he calls drug cartels led by Venezuela’s leader Nicolas Maduro. US forces killed 11 people in a strike on what Washington said was a drug-carrying boat earlier this week.

Trump also ordered a US military strike on Iranian nuclear sites in June.

Domestically he has deployed the US National Guard in the capital Washington and Los Angeles in recent months in what he has called a crackdown on crime and illegal immigration.

Trump’s “Department of War” move could also be seen to be at odds with his campaign to win the Nobel Peace Prize for what he says is his role in ending a number of conflicts – he has variously said six and seven.

Democrats have called the move a costly political stunt by the billionaire.

The White House is yet to say how much a rebrand would cost, but US media expect a billion-dollar price tag for the overhaul of hundreds of agencies, emblems, email addresses and uniforms.

A Pentagon official told AFP the “cost estimate will fluctuate as we carry out President Trump’s directive to establish the Department of War’s name. We will have a clearer estimate to report at a later time”.

Advertisement
Advertise with NZME.

Trump had trailed the announcement for several weeks. He complained that the name Department of Defence was too “defensive” and made America look weak.

Hegseth meanwhile has lambasted prior administrations for policies he and Trump have derided as “woke”.

Notably, he has sought to expel transgender troops from the military and change the names of bases that honoured Confederate troops back to their original titles, after they were renamed under former President Joe Biden.

The War Department was established in August 1789 to oversee the US Army, Navy and Marine Corps, according to an official Pentagon history web page. The Navy and Marines split off a decade later.

– Agence France-Presse

Save
    Share this article

Latest from World

World

Dezi Freeman manhunt: $1.1m reward for helping find alleged cop killer

World

Series of aftershocks: Afghanistan quake toll rises

World

US raids Hyundai-LG plant, detains 475 for illegal work


Sponsored

NZ’s convenience icon turns 35

Advertisement
Advertise with NZME.

Latest from World

Dezi Freeman manhunt: $1.1m reward for helping find alleged cop killer
World

Dezi Freeman manhunt: $1.1m reward for helping find alleged cop killer

Freeman allegedly killed two officers in Porepunkah on August 26.

06 Sep 12:22 AM
Series of aftershocks: Afghanistan quake toll rises
World

Series of aftershocks: Afghanistan quake toll rises

05 Sep 11:40 PM
US raids Hyundai-LG plant, detains 475 for illegal work
World

US raids Hyundai-LG plant, detains 475 for illegal work

05 Sep 11:18 PM


NZ’s convenience icon turns 35
Sponsored

NZ’s convenience icon turns 35

02 Sep 09:23 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP