NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / World

Donald Trump condemned for releasing racist ad reminiscent of infamous 'Willie Horton' ad

By Julia Corderoy
news.com.au·
1 Nov, 2018 10:29 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Donald Trump has been condemned for releasing racist ad reminiscent of infamous "Willie Horton" ad. Photo / AP

Donald Trump has been condemned for releasing racist ad reminiscent of infamous "Willie Horton" ad. Photo / AP

In what has been described as the most racially charged national political ad in three decades, US President Donald Trump has shared a video likening illegal immigrants to a convicted killer and inferring Democrats are responsible for allowing dangerous criminals into the US.

In the tweet, which is now pinned to the top of his social media feed for his millions of followers to see, it shows a clip of Luis Bracamontes, a twice-deported immigrant from Mexico, smiling menacingly in court and expressing no remorse for his crimes.

Bracamontes was sentenced to death in California for killing two police officers in 2014.

The captioned reads: "Illegal immigrant, Luis Bracamontes, killed our people!" It adds: "Democrats let him into our country … Democrats let him stay."

Trump provides no evidence linking Democrats to Bracamontes.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

It is outrageous what the Democrats are doing to our Country. Vote Republican now! https://t.co/0pWiwCHGbh pic.twitter.com/2crea9HF7G

— Donald J. Trump (@realDonaldTrump) October 31, 2018

The clip goes on to include scenes of a migrant "caravan", warning "Who else would Democrats let in?" and claiming "President Donald J. Trump and Republicans are making America safe again!"

As of Thursday night, the ad had been viewed more than 2.2 million times, drawing widespread condemnation.

Trump, and his right-wing Republican base, have been criticised for being "racist", "hateful", "shameless", and for "fearmongering" ahead of the midterm elections in five days time, which will determine whether the GOP retains control of Congress.

Advertisement
Advertise with NZME.

"The President of the United States is working to shift the national conversation back to his base's most impassioned talking point ahead of the midterms … immigration," Fox40 news reporter Pedro Rivera tweeted.

"In this ad, essentially comparing the migrant caravan to Cop Killer Luis Bracamontes."

To no surprise, The President of the United States is working to shift the national conversation back to his base’s most impassioned talking point ahead of the midterms...immigration. In this ad, essentially comparing the migrant caravan to Cop Killer Luis Bracamontes. #Trump https://t.co/TdnfXT1z2d

— Pedro Rivera (@PedroRiveraTV) November 1, 2018

Response of @JeffFlake to this new Trump ad: “This is just a new low in campaigning. It’s sickening.” https://t.co/f6oyjId6O7

— Jake Tapper (@jaketapper) October 31, 2018

The video is eerily reminiscent of the infamous 1988 "Willie Horton" ad used by supporters of the George HW Bush campaign against Democratic presidential candidate Michael Dukakis and condemned as racist.

Horton was a convicted murderer who committed rape and assault while on a weekend furlough program in 1987 in Massachusetts, which Dukakis supported as the governor of Massachusetts.

Discover more

World

The defining day of Trump's presidency

31 Oct 02:50 AM
World

Trump vows to end birthright citizenship 'one way or the other'

31 Oct 05:23 PM
World

Shards of glass in mail bombs, prosecutors say

31 Oct 08:19 PM
World

Trump: 'Nobody's coming in'

31 Oct 10:00 PM

The impact of the ad was described as "devastating to Dukakis" but then it later became widely regarded as the most racially problematic political campaign ad ever, as it was designed to appeal to white voters by playing on their stereotyped fears of African-Americans as criminals.

Thirty years ago, George H.W. Bush released his infamous fear-mongering, racist ad on Willie Horton.

This Trump ad is worse. Far worse. https://t.co/jLFbhU8FLs

— Eric Umansky (@ericuman) November 1, 2018

Now, scarily, Trump's attack ad has been slammed as being even worse. Unlike the 1998 "Willie Horton" ad, which was financed and run by the National Security Political Action Committee (NSPAC) as supporters of the Bush campaign and not as a part of the official campaign, Trump's Bracamontes ad bears the official endorsement of the leader of the Republican Party.

"Thirty years ago, George H.W. Bush released his infamous fearmongering, racist ad on Willie Horton," Eric Umansky, deputy managing editor of ProPublica, a US non-profit newsroom, tweeted.

"This Trump ad is worse. Far worse."

Save

    Share this article

Latest from World

World

Iran willing to return to talks as ceasefire with Israel takes hold

24 Jun 08:09 PM
Premium
World

For B-2 Pilots, a 37-hour non-stop mission to Iran and back

24 Jun 07:51 PM
World

Iran-Israel ceasefire met with scepticism as life resumes in Tehran

24 Jun 07:16 PM

Kaibosh gets a clean-energy boost in the fight against food waste

sponsored
Advertisement
Advertise with NZME.

Latest from World

Iran willing to return to talks as ceasefire with Israel takes hold

Iran willing to return to talks as ceasefire with Israel takes hold

24 Jun 08:09 PM

Iran is ready to resume nuclear talks with the US amid a fragile ceasefire.

Premium
For B-2 Pilots, a 37-hour non-stop mission to Iran and back

For B-2 Pilots, a 37-hour non-stop mission to Iran and back

24 Jun 07:51 PM
Iran-Israel ceasefire met with scepticism as life resumes in Tehran

Iran-Israel ceasefire met with scepticism as life resumes in Tehran

24 Jun 07:16 PM
Premium
Traditional river travel gets a useful upgrade

Traditional river travel gets a useful upgrade

24 Jun 07:00 PM
Engage and explore one of the most remote places on Earth in comfort and style
sponsored

Engage and explore one of the most remote places on Earth in comfort and style

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP