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Home / Travel

TikTok pitches foreign supermarkets as best tourist activity

Sarah Pollok
By Sarah Pollok
Multimedia Journalist·nzme·
14 Jul, 2024 08:44 PM3 mins to read

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Gen Z travellers suggest much can be learnt from a foreign supermarket. Photo / 123rf

Gen Z travellers suggest much can be learnt from a foreign supermarket. Photo / 123rf

Younger travellers have taken to TikTok to promote an unexpected tourist attraction they claim teaches people about a destination’s culture and people; the grocery store.

Rather than visit a popular restaurant or peruse a museum, Gen Z travellers suggest an unfamiliar supermarket offers a lesson in a destination’s food and, by extension, its people.

“Traveling with people who view grocery stores abroad as a cultural experience” one person captioned their video, which shows a young man wandering slowly through the aisles of a supermarket.

@caroluzitus

Traveling with people who view grocery stores abroad as a cultural experience > #travel #grocery #abroad #france #vanlife #fy

♬ ladyfingers - ‍‍‍‍‍‍‍‍‍‍chop

The clip has been viewed more than 2.6 million times, with many commenting in support.

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“I’m from London and when I go to St Lucia the supermarket shelves are filled with Caribbean and American items and I’m always fascinated,” someone commented, with another saying Costco in Korea was “a highlight” during their trip.

Another person travelling around Malaysia agreed it was a fun activity, going as far as to say it was the “best”.

“This may be controversial, but I think that the best thing to do while travelling is go to the grocery store,” they said in the video, which has been viewed more than 366,000 times.

@marissainchina

First time in a Malaysian supermarket 🛒 #travelabroad #malaysia #tourists

♬ original sound - Marissa - Marissa

They argued it was a kind of sightseeing as you could purchase “souvenirs” and have a cultural experience.

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Viewers seemed to agree with the idea, saying they did the same thing when in a foreign place.

“I hit the grocery store too when I go to another country. It’s like learning about another culture through their consumption! And I buy food as souvenirs too!” one person wrote.

Someone said it was “so interesting” to see how Costcos overseas were different and another said they did enjoy the same comparison but with McDonalds.

A tourist wandering around a supermarket in Spain also found the activity to be a form of sightseeing.

“Checking out the grocery stores in different countries IS sightseeing,” read the text caption on the video, which showed her and her friends grabbing various items they could not find at home.

Dozens of other TikTok videos tagged “grocery sightseeing” point out, not the products in foreign supermarkets, but the buildings themselves.

@viccaterina

Buying my coldcuts in the most beautify grocery store in the world. #italy #venice #mustvisit #mostbeautifulplace #visititaly #bucketlisttravel #unusualthings #groceryshopping

♬ Where'd All the Time Go? - Dr. Dog

“Buying my coldcuts in the most beautify grocery store in the world,” one person captioned their video while shopping in a Despar supermarket in Venice, Italy, which has Neo-Gothic architecture and historic murals.

Others express surprise at the items they can find in another country compared to their own.

An American filmed their reactions when exploring an Australian supermarket for the first time and pointing out the products she’d never seen before, such as multiple TimTam flavours and the variety of Vegemite jar sizes.

@tiffanytchen

American’s first time in an Australian grocery store #australia #grocerystore

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