TikTok has launched a Live global event called #MuseumMoment that takes users on a tour of the world's best cultural institutions.
The historic event features an exclusive virtual tour conducted by 23 museums across 12 countries.
#MuseumMoment Live will kick start with the National Gallery in Singapore at 7pm NZST on May 18, and take TikToker's across the world's best art museums, surfing through Israel, Japan, Brazil, France, Italy, The Netherlands, Germany, the UK, the US and finishing in Mexico at 1pm NZST the next day. #MuseumMoment will be Live streamed all day via TikTok for Good channel, TikTok's global social impact content hub.
The #MuseumMoment will allow viewers to experience cultural content from around the globe, from a tour of 1930s England to hearing from a taxidermy expert in Germany to seeing famous artwork in the Netherlands and exploring history in the US.
Despite many not normally associating TikTok with art and culture, the platform has a highly engaged community of history, architecture, art and culture lovers. The #ArtTok (1.1 billion views) and #ArtHistoryTok (40.8 million views) communities are growing everyday.
Embracing this movement, over the past year, some of the world's most famous cultural institutions have joined TikTok and have connected with a wider audience, welcoming visitors digitally through immersive online experiences.
5 Unmissable Talks & Tours in TikTok's 24 Hour #MuseumMoment Livestream:
• The Sacramento History Museum (US), which has produced some of the most popular culture content over the past year on TikTok, gives a virtual tour of their print shop made famous on TikTok by their volunteer printer, Howard, along with an exclusive peek into their new exhibit, "California in Print."
• A Palace of Versailles tour lets you walk in the shoes of Marie Antoinette, thanks to a new AR effect allowing you to take a virtual stroll through the gallery.
• Hear from a taxidermy expert at Museum für Naturkunde Berlin
• Get a behind the scenes look at the famous spaces of The Metropolitan Museum of Art (US), and see their latest exhibitions up close.
What is TikTok LIVE?
TikTok Live allows content creators to live stream their videos from the platform. Unlike edited videos which allow viewers to comment after the video has been produced and posted, going Live gives creators and audience members
the ability to engage with each other in real-time. TikTok Live also allows for longer-format videos, with TikTok video posts normally limited to short clips.