Chris Hemsworth adopts NSW town after cheeky tourism pitch

Get Chris to Cowra: the small NSW town succeeded in catching Hemsworth's attention, inset. Photo / Getty Images, File

Thor star Chris Hemsworth has agreed to visit a town in the New South Wales' Central West after it asked him to become its ambassador.

An online campaign called "Get Chris to Cowra" has managed to catch the eye of the Hollywood star, who has agreed to visit the town of 13,000 people next year.

Cowra locals were stunned that their online campaign, which was designed to help the town hit by drought and a hit to tourism, actually worked.

Get Chris to Cowra: The small town's tourism ad succeeded in getting Hemsworth's attention. Photo / Screenshot

A little bit of disbelief," Cowra Tourism manager Glenn Daley told ABC News.

"I was actually out in the paddock doing some farm stuff, and the assistant manager called and said 'we've got him'!"

Daley said that the Cowra locals would be putting on the star treatment for the 38-year-old.

"It'll allow us to do more on the marketing campaign. Not only that, we need some time to dust off the good china and give the town a bit of a once-over to make sure it's Chris-worthy," he said.

Daley thinks he has the perfect way to thank Hemsworth for promoting the small NSW town a 40-metre tall, 10-metres wide statue of the Australian actor dubbed The Big Chris.

"I'm going to have to have a chat to him about that to see what his thoughts are," Daley said. "Obviously now we can't make it bald and fat because he is coming. We just need to make sure he's comfortable with his likeness being used in Cowra."

Big Idea: Cowra in New South Wales offered to build a stature for the filmstar. Photo / Screenshot

Never worried that the town would be too perochial for the film star, Cowera has "culture coming out the clacker."

Daley said he already had a list of things he wanted to show Hemsworth during his visit.

"We'll definitely take him out to dinner [and] have a couple of beers with him," he said.

"I'd love to take him out onto (Wyangala) dam where he can have a surf."

Hemsworth signed on to be Tourism Australia's global ambassador in 2016, a role which has seen him travel extensively throughout Australia.

Chris Hemsworth and wife Elsa Pataky are ambassadors for Tourism Australia. Photo / Supplied, Queensland

The movie star and national tourism ambassador reshared the video with his 23 million fans on Monday, with "big love" for the small NSW town.

"I'm off shooting a film over seas soon but upon return next year I'm comin' in hot!" he wrote. "Like many regional towns around Australia, Cowra has suffered from a lack of tourism due to COVID-19 pandemic. So when things open up be sure to check out all the amazing places Australia has to offer!"