NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Travel

Ban the backpacker, minister Nash? Who will work the luxury lodges?

Thomas Bywater
By Thomas Bywater
Writer and Multimedia Producer·NZ Herald·
17 Nov, 2020 08:25 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Freedom campers are public enemy no 1 under Tourism Minister Nash. Photo / Tobias Weinhold, Unspash

Freedom campers are public enemy no 1 under Tourism Minister Nash. Photo / Tobias Weinhold, Unspash

Anyone who has been on a backyard holiday recently will know New Zealand is already a 'premium destination'. Years of being one of the most desirable destinations for international tourists has meant that travel is not cheap.

However tourism minister Stuart Nash has said brand New Zealand needs to go more premium still.

Talking to RNZ's Morning Report the minister said the country had a "unique opportunity for a reset" and that once international tourism returns, we should be doubling down on the big spenders, and discouraging those with less generous reserves of cash from visiting Aotearoa.

It was Nash's view that New Zealand has spent too long subsidising the freedom camping holidays of international backpackers and not enough time wooing wealthy travellers.
Chasing the high-net-worth individual is nothing new, but the disdain expressed towards international backpackers, holiday workers and woofers was worrying.

Stopping short of calling them "time wasters", Nash singled out the campervan as the totemic issue on the type of tourism the ministry want to attract.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Nash says we should not be advertising to those who "pull over the side of the road and s**t in our waterways." But is this really an issue of problem tourists? Anyone who has been camping since borders closed can tell you, New Zealanders are perfectly capable of their own antisocial behaviour.

Nash's outline for tourism reset could be described not so much as 'woo the wealthy' but 'ban the van'.

That's not to begrudge those indulging in heli-skiing holidays or fly-fishing on the Tongariro. New Zealand is one of the most desirable, pristine locations in the world. Nash is right in saying that while the ultra-wealthy are sitting through a second lockdown in London, New York and Beijing – they will be looking at New Zealand as a slice of paradise.
We have the attention of the world's most wealthy individuals, and should not be selling ourselves short.

Advertisement
Advertise with NZME.

But, when borders open and we finally are able to cater to the one percent, who will be running their luxury lodges?

Tourism Industry Aotearoa recently revealed that its operators are suffering a labour shortage.

Even with the prospect of staffing for a Kiwi-only summer, 45 per cent of its operators have struggled to find suitable candidates. This is in part due to a short-term hospitality workforce that is locked out of the country. Since ceasing to issue working holiday visas, MBIE recently told the Herald that as few as 3000 international part-time workers will be left by the beginning of next year.

Kiwi hostels and budget operators have already felt the pinch of the Coronavirus. An appeal to the ultra wealthy will hardly help their cash flow or work shortages.

Discover more

Airlines

Tourism faces new headache - a labour shortage

17 Nov 05:03 AM
Tourism

Freedom campers, 'they s*** in our waterways': Nash to ban tourist vans

17 Nov 08:03 PM
Travel

Vintage airline menu causes fresh stir online

18 Nov 12:51 AM
Travel

New Zealand islands complain of overtourism mid pandemic

18 Nov 01:56 AM

That's not to say backpackers and thrifty travellers won't continue to arrive. The appeal of Aotearoa is an easy sell, whatever your budget.

Once the travel ban lifts and floodgates open – New Zealand will have to move on from our obsession with tourists defecating on roadsides, and work on attracting a healthy mix of tourists. Not just those flush with cash.

Your views on the 'van ban'

Ban the van, but not freedom camping

"Excellent idea to ban all campervans (not just the hired ones) that do not have a current certificate of self-containment from being on the road . . . But that's not to ban freedom camping, which would be ridiculous." - MB

Spend a penny on more public roadside toilets

"Why not provide more toilets like there are none on certain roads for miles and a few added to rest areas would assist our kiwi travellers and tourists. Im sure it can be worked to be cost effective and maintained." - CE

Advertisement
Advertise with NZME.

Wasted opportunity

"We have more animals pooping in our waterways than humans. For the amount of tourist we had driving around pre Covid we should have a much better public toilet network. Make it 'pay to use' and create jobs by maintaining them properly." - DJ

Focus on those 'flush with cash'

"While we are at it start charging non NZ passport holders for access to all the Publicly owned attractions and experiences. We do not need junk backpacking tourism - It is not our responsibility to fund rites of passage for non residents at the expense of our taxpayers and environment." - CTM

Save

    Share this article

Latest from Travel

TravelUpdated

New Zealand's most trusted firms revealed

17 Jun 09:26 PM
Travel

How to visit six European countries in 13 stress-free days

17 Jun 08:00 AM
Herald NOW

Matariki weekend: The top 10 most searched destinations

One pass, ten snowy adventures

sponsored
Advertisement
Advertise with NZME.

Latest from Travel

New Zealand's most trusted firms revealed

New Zealand's most trusted firms revealed

17 Jun 09:26 PM

The 2025 Kantar Corporate Reputation Index has been announced.

How to visit six European countries in 13 stress-free days

How to visit six European countries in 13 stress-free days

17 Jun 08:00 AM
Matariki weekend: The top 10 most searched destinations

Matariki weekend: The top 10 most searched destinations

What the inaugural Jetstar flight from Hamilton to Sydney was really like

What the inaugural Jetstar flight from Hamilton to Sydney was really like

16 Jun 08:16 PM
Your Fiordland experience, levelled up
sponsored

Your Fiordland experience, levelled up

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP