NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Travel

Airports open gaming parlours to occupy travellers

By Justin Bachman
Bloomberg·
3 Sep, 2018 01:25 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

A gaming lounge at Dallas-Fort Worth International Airport. Photo / Gameway

A gaming lounge at Dallas-Fort Worth International Airport. Photo / Gameway

As airport time killers, cocktails will never lose their most-favoured status. But the race for novel concessions inside the terminal is becoming more, well, playful. Especially when it comes to mollifying less-than-happy passengers.

Last month, the first US airport video game lounges opened with three dozen Microsoft XBox rigs at Dallas-Fort Worth International, while John F. Kennedy International Airport in New York is hosting the first virtual-reality "experience center" this summer for the 70,000 travellers who traverse Terminal 4 each day.

The goal is a deep desire among fiercely competitive airports to offer harried travellers something different when the TSA sets them free. In a world of endless McDonald's outlets and magazine racks, game lounges may very well stand out. For airports, the period when a passenger is waiting to board, "dwell time" in industry lingo, is a prime selling opportunity.

Beer, burgers and duty free are stalwarts of the trade, but a chance to market an experience to the anxious, weary masses is rapidly gaining critical mass. And when it comes to video games, there are eager players across Generation Z, millennials and even Generation X.

"I think people are desperate for entertainment-they run toward us," said Lynn Rosenthal, chief executive of PeriscapeVR, the startup that designed the "immersive entertainment" virtual reality installation at JFK. "You've got a bunch of stressed-out, bored people looking for something to do besides eat or drink."

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The Los Angeles-based company has fielded more than 300 calls from interested airports, she said. PeriscapeVR charges US$10 (NZ$15) for 10 minutes with a video headset and offers discounts for longer blocks of time. A full hour costs US$35 (NZ$53).

At Dallas-Fort Worth, gamers have a refuge in both Terminals B and Terminal E, where a Portland, Oregon-based company called Gameway is offering an amenity more common at airports in Asia and Europe. These gaming stations include a leather chair, 43-inch TV and noise-cancelling headphones. "We're always looking for ways to surprise our customers," said Cynthia Vega, a spokeswoman for the airport.

Gameway plans to install Sony PlayStation machines to complement the Xbox. Prices range from US$10.99 (NZ$16) for 30 minutes to US$44.99 (NZ$68) for an unlimited session; the average customer spends US$19.99 (NZ$30) for an hour of play, said Jordan Walbridge, who founded Gameway with his wife, Emma.

Advertisement
Advertise with NZME.

"Whenever a plane has any kind of delay, we get filled up really quickly."

The Entertainment Software Association, an industry trade group, claims 60 percent of Americans play video games daily. With those kinds of numbers, setting up airport video game lounges seems like a no-brainer for filling airport coffers. As for who is playing, EA said the average video gamer is 34 (an older millennial) and almost evenly split between genders. Some 45 per cent of U.S. gamers are women, with the average female player being 36, according to the trade group.

"Whenever a plane has any kind of delay, we get filled up really quickly," Walbridge said.

Video games aren't the only novel mode of your-plane-is-delayed distraction. In three other US airline hubs - Minneapolis, Portland, Oregon, and San Francisco-you can watch short films while waiting; Portland even installed a high-tech cinema.

Discover more

Travel

Japan: This little piggy went to market

01 Sep 05:00 PM
Travel

Travel hits and misses: Rutene Spooner

02 Sep 04:00 AM
Travel

Three for the kids: Best airports for stopovers

01 Sep 11:00 PM
Kahu

Whanganui River safari like venturing into 'Jurassic Park'

02 Sep 10:00 PM

"Art is an integral part of the passenger experience, to give people a sense of place, a sense of calm as they're going through kind of an otherwise stressful experience," Walter Marchbanks, an executive with Portland International Airport, says in a video detailing the project.

Other airports, including those in Indianapolis and Long Beach, California, are linking physical exercise with phone charging through kiosks built by a Flemish company, WeWatt. They use the architecture of a stationary bike to generate electricity with the sitter's pedalling.

So at least you'll be multitasking while you wait.

Save

    Share this article

Latest from Travel

Travel

New Zealand's most trusted firms revealed

17 Jun 09:26 PM
Travel

How to visit six European countries in 13 stress-free days

17 Jun 08:00 AM
Herald NOW

Matariki weekend: The top 10 most searched destinations

One pass, ten snowy adventures

sponsored
Advertisement
Advertise with NZME.

Latest from Travel

New Zealand's most trusted firms revealed

New Zealand's most trusted firms revealed

17 Jun 09:26 PM

The 2025 Kantar Corporate Reputation Index has been announced.

How to visit six European countries in 13 stress-free days

How to visit six European countries in 13 stress-free days

17 Jun 08:00 AM
Matariki weekend: The top 10 most searched destinations

Matariki weekend: The top 10 most searched destinations

What the inaugural Jetstar flight from Hamilton to Sydney was really like

What the inaugural Jetstar flight from Hamilton to Sydney was really like

16 Jun 08:16 PM
Your Fiordland experience, levelled up
sponsored

Your Fiordland experience, levelled up

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP