The original article in English read: "London is generally a safe place to travel, however precautions are needed when entering areas mainly populated by Indians, Pakistanis and black people." It also advised tourists not to go out alone at night, and for women not to travel alone.
British politician Vivendra Sharma, who represents a diverse London district, said on Wednesday that he had written to China's ambassador to Britain to demand an apology for the "blatantly untrue and racist statements'.'
In the apology to Air China, China Aviation Media Co Ltd said the article ran "counter to our original intention to promote the beautiful scenes of London."
"It has brought about misunderstanding from some media outlets and readers and also a huge negative impact on your company's business operations and image. We deeply apologise for that," its statement read.
It's not the first time Chinese businesses have been criticised for being tone-deaf over issues of race and ethnicity.
Earlier this year, a Chinese laundry detergent maker apologised "for the harm caused to the African people" over its TV advertisement that showed a black man being stuffed into a washing machine and coming out a fair-skinned Asian man.
Shanghai Leishang Cosmetics Ltd Co said it strongly condemned racial discrimination but blamed foreign media for playing up the controversy.
The examples highlight how companies and much of the population in China remain somewhat oblivious to racial sensitivities, partly a result of China's overwhelming ethnic homogeneity and a relative lack of contact with foreigners until recent years that has allowed stereotypes to persist.
Asked about the magazine's London travel advice, Chinese Foreign Ministry spokeswoman Hua Chunying responded that the government only issues tourist alerts to people "travelling to high risk areas like war zones'.'
The Chinese government "resolutely opposes all forms of racial discrimination", she said.
- AAP
