Tourism100% Pure New Zealand campaign gets $5.5m relaunchThe new campaign replaces the If You Seek campaign which has run since 2022.11 Jun 08:00 PM
TravelTourism New Zealand pays $673k for Taika Waititi ad. Gets stunt double'New Zealand needs Taika Waititi' , but does Taika need New Zealand?05 Oct 02:30 AM
PremiumCompaniesSweet as! Will ice cream be NZ's export bonanza?Ice cream is tipped as New Zealand's next big export hope but not all manufacturers agree.25 Feb 04:20 AM
AgribusinessUK paper rubbishes '100% Pure' claimBritish news website Daily Mail Online says New Zealand's claims to be clean and green are "pure manure".09 Aug 05:29 AM
EconomyBeyond the horizon: The future isn't what it used to beWhat sort of country will New Zealand be halfway through this century? Here’s a snapshot of what Godzone could be like.10 Sep 03:00 AM
New ZealandGE law probe a big surpriseMinister 'unaware' of questions on genetic engineering gains.19 Nov 04:30 PM
AgribusinessTrade chief on a tough missionIf Peter Chrisp has got the weight of this country's export sector sitting on his shoulders, he doesn't show it.15 Jul 05:30 PM
New Zealand100% Pure Eww... is the Aussie responseNZ's new "100 per cent Pure You" tourism campaign has met with a frosty response across the ditch.15 Jan 04:30 PM
New ZealandForget Pure NZ, now it's just youIt's been 12 years, but New Zealand is no longer 100 per cent Pure.08 Jan 04:30 PM
Opinion<i>Mark Irving</i> - Where are all the good billboards?Mark Irving, advertising company director on what makes a good billboard and why there are so few good examples out there.17 Aug 09:30 PM
New Zealand'Nothing but positive feedback' for Cathedral Cove stallThe owner of a seaside stall that locals accuse of spoiling pristine Cathedral Cove says tourists are relieved to see him at the end of a long, hot walk.29 Dec 03:00 PM
New ZealandAnger as icecream stall opens in 'paradise'Residents and holidaymakers are appalled by a DoC-approved icecream stall operating at Coromandel's Cathedral Cove.28 Dec 03:00 PM
