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Latest from Influencer
AT's six-figure spend on public figures to create social media content under fire
AT spent $147,765 on social media influencer campaigns in the year to May 2025.
Influencing without influencers - firms get staffers to star in lo-fi content
New York Times: It is part of a growing shift in social media marketing.
‘You stink like Rotorua’: Aussie influencer’s offensive promo text message
The geyser capital's mayor says 3 million visitors a year prove the city's popularity.
‘Hypocrisy at its finest’: US influencer hits back at Aussies over baby wombat row
The influencer, who's since fled Australia, claims she's been made out to be a 'villain'.
‘Deport her’: US influencer under fire for taking baby wombat from mother
'Let’s hope the Australian authorities don’t issue her any more holiday visas.'
The rise of the influencer – and how NZ tourism operators are trying to cash in
Two of our four major cities have spent tens of thousands on social media influencers.
‘Disrespectful and disgusting’: Uproar at Andrew Tate over Ariana Grande remarks
The controversial influencer doubled down on his comments after he faced a swift backlash.
Opinion: How social media gave rise to fraudulent wellness influencers like Belle Gibson
OPINION: Her story is only the tip of the iceberg of influencers exploiting health trends.
‘Every major city is just a glorified town’: NZ roasted by AI chatbots
From housing to burnouts, Kiwi creator gets 'unhinged' results from ChatGPT and DeepSeek.
The Canterbury council paying influencers to boost tourism
Ratepayer-funded influencers are paying off in Canterbury, local tourism operators say.
Italian ski resort overrun with 10,000 day trippers after TikTok promotion
The town's mayor said the influx of tourists were 'a risk for public order and security’.
MAFS star slams trolls after paying tribute to slain ex
Jessika Power's former partner was a Melbourne gangland figure.
What's the best way to clean your oven?
Viral hacks, self-cleaning, harsh chemicals – do any of them actually work?
World’s dumbest influencer? Mum arrested after ‘get ready with me’ video
She posted a day in the life video to her followers. It contained a huge blunder.
'I’d rather live hot than die ugly': Why are we still using sunbeds?
From 'tanorexia' to tanning addiction, experts weigh in on the continued use of sunbeds.
'Devastating loss': Disney influencer dies at PR event
Dominique Brown is remembered as a 'bundle of joy' who opened doors for others.
The many lovers – and love children – of Vladimir Putin
Including the German teacher, the cleaner and ‘Russia’s most flexible woman’.
Immigration NZ 'assessing' popular YouTuber IShowSpeed's visa
Immigration NZ confirmed IShowSpeed does not have the correct visa to work in the country.
'He loved it': YouTuber 'absolutely fine' after free-fall injury stunt
Did IShowSpeed really hurt himself at a Rotorua tourist attraction?
'I might die': YouTube star's 43m Rotorua free-fall leaves him motionless
IShowSpeed's four-hour New Zealand livestream came to an abrupt end.
YouTube superstar leads haka, mobbed by Kiwi fans in Rotorua
More than 50,000 watch live as the viral sensation travels through Rotorua.
Mass X-odus: Professionals desert Elon Musk’s network
Financial Times: ‘Sewage prioritised' in decline of X as freelancers flee the platform.
Watch: I attended Australasia's first Taylor Swift lecture – here's what went down
OPINION: The syllabus covers everything from marketing choices to the singer's fandom.
'My Nara Smith': The TikToker sharing Māori kai with the world
'I think Māori culture is spreading all over the world.'
How one Kiwi mum spends only $5000 a year on food for her family
In just one year, Stacey Scott has built an online following with her budgeting tips.
Are grave cleaning videos honouring the dead or exploiting them?
Cleaning the graves of strangers is the latest content trend to take over TikTok.
‘God awful’: Olympic gold medallist shares botched tattoo drama
After taking home gold, a swimmer has shared why she’s getting her Olympic tattoo removed.