Latest from Advertising

Sustainable NZ campaign ad uses actor to play party supporter

Party leader Vernon Tava revealed that the women in his campaign ad is an actor.

It's make or break for Google as regulators circle

Google could face the biggest monopoly lawsuit since Microsoft in 2001.

Organisation already cashing in on Trump's covid-19 diagnosis

A Republican fundraising organising is already selling merchandise.

Election 2020: Who's controlling the social media conversation?

Followers and likes tell only a small part of the story, writes Damien Venuto.

She put up a Labour billboard, he got a National one. They're still married

Couple's political split on show.

Mark Zuckerberg and Facebook have a plan to kill the iPhone

The ubiquity of physical screens will diminish over time.

NZME rising star wins global media award

Maggie Campbell was the only Kiwi to receive the accolade.

Trump's war chest empties as Biden leads ad spend

Donald Trump's formidable cash reserves failing as Joe Biden reaches into his $543m haul.

National and Labour's new ads: Who does it better?

Political and marketing experts say the ads are boring and have similar messaging.

The 'porn star' Kiwi video that became a global viral hit

NZ's unique humour and smaller budget make it easier to be creative in advertising.

Sasha Borissenko: The legal loopholes in influencer marketing law

New Zealand's influencers operate in a grey area, writes our legal columnist.

Comment: What an empty gym teaches you about business

The road through lockdown was paved with good intentions that never materialised.

Comment: What lipstick, Harry Potter and art sales teach us about a crisis

Feeling good often trumps logic, writes an advertising executive.

Magazine hope: Buyers emerge for Metro, North & South; Listener wait goes on

The deal could be announced as early as next week.

Damien Venuto: The big Kiwi spender that refuses to join Facebook boycotts

Why one influential group loves Facebook a little too much.

Why MediaWorks boss resigned

The MediaWorks boss talks to the Herald about leaving the business.

Did SkyCity break the rules? Regulator steps in over online gambling ad

SkyCity has been rapped on the knuckles for an email sent to customers.

ASB to loan All Blacks, Māori All Blacks and Black Ferns to 100 SMEs

NZ's SMEs are set to get help from some of the country's biggest sports stars.