Latest from Advertising

Kiwi ad agency claims account of major Australian bank

The Kiwi founders have reason to celebrate.

Paul Catmur: A simple test to see how mediocre you are

Your answers to these two questions will reveal all you need to know, writes Paul Catmur.

Wolves at the door: The woman fighting NZ's fraudsters and conmen

The internet has magnified the charm of the fraudster.

Why NZ's largest bank is changing way it talks to customers

A simple conversation can mean the difference between loyalty and loathing.

Jobs to go at TV3-owner as restructure cuts through business

Discovery acquired the Three and Newshub brands in July last year.

Tough road ahead for new Saatchi & Saatchi boss

The Saatchi & Saatchi leadership change comes after a tough patch for the agency.

Vaccine passports: The questions that still need to be answered

There's still a long road to a universally accepted vaccine passport.

Damien Venuto: Influencers receiving freebies in for a tax surprise

Influencers need to think carefully about what they accept, writes Damien Venuto.

Maternal suicide advert ordered off-air

The video was part of a campaign to lobby for more parental support pre and post birth.

Taxpayer buys cute digital meerkat for $400,000

WorkSafe's new advertising campaign is the launchpad for a new health and safety icon.

Historical fraud and Covid tip NZ's largest Chinese-language media company into liquidation

A former shareholder has given the media properties a lifeline.

Markets watchdog takes Rockfort to task over misleading ads

The FMA has directed Rockfort Markets to remove or amend ads on its website.

Why the name of an iconic NZ ad agency is being retired

A strategic shift has led to the retirement of a Kiwi advertising icon.

Damien Venuto: Is Kris Faafoi being cowardly or smart on Google, Facebook?

Should Faafoi do more about the tech giants or should he wait?

Rod Stewart's 'Sailing' campaign cost taxpayers almost $1 million

Rod Stewart chosen because of global appeal and strong connection to NZ.

What businesses get wrong about digital advertising

The effectiveness of digital advertising is regularly over-estimated.