Latest from Advertising

Jobs to go at TV3-owner as restructure cuts through business

Discovery acquired the Three and Newshub brands in July last year.

Tough road ahead for new Saatchi & Saatchi boss

The Saatchi & Saatchi leadership change comes after a tough patch for the agency.

Vaccine passports: The questions that still need to be answered

There's still a long road to a universally accepted vaccine passport.

Damien Venuto: Influencers receiving freebies in for a tax surprise

Influencers need to think carefully about what they accept, writes Damien Venuto.

'I don't believe in trained planners': The adman who set up a new shop as Covid hit

Adman Ben Goodale on what it's been like building a new business through Covid.

Damien Venuto: Changes afoot for big-money ASB and Kiwibank ad accounts

Major banks spend tens of millions on advertising every year.

'Careful we don't get caught': The conundrum of handling Covid too well

NZ has had a relatively good ride through the pandemic - and that presents a few risks.

Facebook blames 'configuration change' for global outages

The social network fell over again, with Instagram and Whatsapp also offline.

Damien Venuto: Influencer marketing is a mess. Could this move clean it up?

Influencers have become very good at skirting around the rules.

Why the name of an iconic NZ ad agency is being retired

A strategic shift has led to the retirement of a Kiwi advertising icon.

Damien Venuto: Is Kris Faafoi being cowardly or smart on Google, Facebook?

Should Faafoi do more about the tech giants or should he wait?

Rod Stewart's 'Sailing' campaign cost taxpayers almost $1 million

Rod Stewart chosen because of global appeal and strong connection to NZ.

What businesses get wrong about digital advertising

The effectiveness of digital advertising is regularly over-estimated.

China Sports Industry Group: Team NZ's unfamiliar new sponsor

Who is Emirates Team New Zealand's latest sponsor?

The tech set to connect Kiwi fans with Olympians in Tokyo

Sponsorship has come a long way from a logo on a shirt.

Junk food companies accused of 'Covid-washing' during lockdown

Junk food companies have been accused of leveraging the pandemic to push their products.

Damien Venuto: Has PM Jacinda Ardern lost the room?

The messaging isn't coming through as clearly this time, writes Damien Venuto.

Online ghosts: Facebook's millennial 'reach' is thousands above NZ population

There are question marks over Facebook's local reach figures.