Latest from Advertising

Why NZ's largest bank is changing way it talks to customers

A simple conversation can mean the difference between loyalty and loathing.

Jobs to go at TV3-owner as restructure cuts through business

Discovery acquired the Three and Newshub brands in July last year.

Tough road ahead for new Saatchi & Saatchi boss

The Saatchi & Saatchi leadership change comes after a tough patch for the agency.

Vaccine passports: The questions that still need to be answered

There's still a long road to a universally accepted vaccine passport.

Damien Venuto: Influencers receiving freebies in for a tax surprise

Influencers need to think carefully about what they accept, writes Damien Venuto.

'I don't believe in trained planners': The adman who set up a new shop as Covid hit

Adman Ben Goodale on what it's been like building a new business through Covid.

Damien Venuto: Changes afoot for big-money ASB and Kiwibank ad accounts

Major banks spend tens of millions on advertising every year.

'Careful we don't get caught': The conundrum of handling Covid too well

NZ has had a relatively good ride through the pandemic - and that presents a few risks.

Facebook blames 'configuration change' for global outages

The social network fell over again, with Instagram and Whatsapp also offline.

Markets watchdog takes Rockfort to task over misleading ads

The FMA has directed Rockfort Markets to remove or amend ads on its website.

Why the name of an iconic NZ ad agency is being retired

A strategic shift has led to the retirement of a Kiwi advertising icon.

Damien Venuto: Is Kris Faafoi being cowardly or smart on Google, Facebook?

Should Faafoi do more about the tech giants or should he wait?

Rod Stewart's 'Sailing' campaign cost taxpayers almost $1 million

Rod Stewart chosen because of global appeal and strong connection to NZ.

What businesses get wrong about digital advertising

The effectiveness of digital advertising is regularly over-estimated.

China Sports Industry Group: Team NZ's unfamiliar new sponsor

Who is Emirates Team New Zealand's latest sponsor?

The tech set to connect Kiwi fans with Olympians in Tokyo

Sponsorship has come a long way from a logo on a shirt.

Junk food companies accused of 'Covid-washing' during lockdown

Junk food companies have been accused of leveraging the pandemic to push their products.

Damien Venuto: Has PM Jacinda Ardern lost the room?

The messaging isn't coming through as clearly this time, writes Damien Venuto.