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Home / The Country

Why Te Papa put fake dirty farm water on display

The Country
17 Dec, 2019 02:30 AM4 mins to read

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Te Papa museum. Photo / Supplied

Te Papa museum. Photo / Supplied

Te Papa's display showing dirty water supposedly from a farm stream has angered the rural community, with National's primary industries spokesman Todd Muller saying the museum just wants to "have a go" at farmers.

Today on The Country, Jamie Mackay spoke to Kate Camp, Te Papa's Head of Marketing and Communications, to get the museum's side of the story.

The display was an example of Te Papa "trying to do what we always do" said Camp.

"[We] take really complicated, varied information and present it in a way that's simple and easy for people to understand, but still accurate - and that is a very challenging job".

Farmers were upset the museum had used dyed brown water in the display, rather than taking an actual sample from a farm stream.

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However, Camp said the museum had never claimed to use real samples and that "farm stream" was one of nine bottles in the cabinet.

"You've got forestry stream, you've got urban run-off, you've got storm water, so for us it's about trying to tell a holistic picture of the different types of water around the country".

There was no clean farm stream example but Camp said this came back to her original point, of trying to simplify a lot of data for a visual display.

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This display at Te Papa has angered farmers. The bottles are labelled Bush stream, Forestry stream, Groundwater, Tap water, Swamp water, Lake water, Rain water, Farm stream and City storm water.  Photo / Supplied
This display at Te Papa has angered farmers. The bottles are labelled Bush stream, Forestry stream, Groundwater, Tap water, Swamp water, Lake water, Rain water, Farm stream and City storm water. Photo / Supplied

"There may be some clean farm streams - I know there are - and I'm sure there's probably some clean urban stormwater run offs as well, but what we're trying to do is condense that whole national picture into something really simple to look at".

Earlier climate change exhibits at Te Papa encouraged visitors to "get rid of dairy cows" or suggested children give up meat and dairy for three days a week - Mackay asked if this was part of an "anti dairy farming agenda".

"Te Papa's the museum for all New Zealand and that obviously includes dairy farming" said Camp, who believed there was a "rural myth" surrounding the climate change display, and people thought it was just about deleting dairy cows.

"There's 22 different actions you can take in that climate converter. Two of them relate to low-gas cows and less dairy. There's also eco-homes, less concrete, more biofuels, less coal, fewer trucks [and] more EVs".

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There was also more context needed around the exhibit which encouraged children to eat less meat and dairy said Camp.

"Of the 11 different areas you could go into - one of them is around food and that includes an option [to] go meat-free three days a week or go dairy-free three days a week. Or another option is plan your meals to avoid waste".

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"It's not about telling people how to live their lives. It's about demonstrating there's lots of different things we could do" said Camp, who pointed out Te Papa's climate change display suggested turning off lights or taking fewer flights a year.

"We're not trying to tell New Zealanders to live in the dark without their milk ... we're all part of this picture. If I think about the farming community - we've all got to eat food - we've all got to live. So it's not about blaming any one part of society. It's about meeting the challenge together".

Te Papa has since updated the "Farm Stream" bottle's cow image. Photo / Supplied
Te Papa has since updated the "Farm Stream" bottle's cow image. Photo / Supplied

There were some "amazing" displays on New Zealand's farming history in Te Papa and one of the museum's most liked Tweets was a photo of Fred Dagg's gumboots after the death of John Clarke said Camp.

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"We're not without our appreciation of those icons, whether it's popular culture or our real farming past".

The museum also planned to add videos to its exhibition showcasing community and rural groups protecting waterways in the New Year.

However, Camp said Te Papa would make changes to an image of a cow in the display as the "wavy lines" meant to represent the landscape were misleading.

"What we realise now is that people look at the wavy lines and they think 'oh - it's pooing in the stream'. So it's obvious that that's got to change and we've changed that today".

Te Papa acknowledged how much effort farmers put into environmental issues and the museum was "happy to say sorry for any impression that was given that we don't understand how much work is going on out there" said Camp.

Also in today's interview: Camp responded to Tracy Brown's criticism of the dirty water display at the Dairy Environment Leaders Forum held at Te Papa.

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