An electric car offered by an emerging car company that claims to "love women more" has been derided as "blatantly sexist", "patronising" and "misogynistic".
Great Wall Motors' Ora Ballet Cat is a battery-powered machine inspired by the classic Volkswagen Beetle. The car is powered by a 127kW/250Nm electric motor linked to a choice of batteries delivering up to 500km of range.
Ora took an interesting approach to the new model by developing a "Punk Cat" for men, and the "Ballet Cat" for women. The latter is finished in soft pastel hues that complement its retro styling.
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It also has enormous vanity mirrors with LED ring lighting that, according to the brand, is "specially designed for oriental women".
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Advertise with NZME.Other features include a selfie camera, a "Lady Driving Mode" that keeps a greater distance to the car in front, a voice-activated automatic parking system, and ergonomics shaped around smaller female frames.
Reddit users reacting to the new model suggested it combined "the most patronising shit ever" with a "misogynistic" approach laden with "gimmicky gendered bullshit".
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Car Scoops, a popular automotive website, said that "nothing we can think of is as blatantly sexist as the Ora Ballet Cat".
That view was shaped by the inclusion of a "Warm Man Mode" designed to comfort drivers suffering from menstrual discomfort.
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Car News China translated an official description of the feature, one that has since been removed from Ora's website.
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"Ora explains the reasoning behind this: when menstruating, one can feel cold and therefore panic. So what does Warm Man Mode do? It turns up the heating and the airconditioning with one-click, 'to warm the body and mind'."
Don't expect the system to feature outside China.
But there is a chance GWM's Ora marque could make it to Australia, with the brand previously declaring an interest in the smaller, Mini-like "Good Cat" electric car.