Soccer: Shirt-lifting ban in Colombia

The Colombian soccer league has banned players from lifting their jerseys to celebrate scoring goals.

Many players lift their shirts after scoring to expose undershirts with messages to their mothers, girlfriends or God.

But sponsors complain that the players are obscuring the ads on their jerseys at the most important moment - when television cameras are most focused on the players.

Dimayor, the Colombian league, says it will fine players US$350 ($635) for violating the ban.