World Cups require a massive amount of emotional and planning investment from New Zealand Rugby, the players and the public but those tentacles should not encroach or have a significant impact on the rest of the rugby season.
Sanzaar, the impersonal entity which runs the Super Rugby series, has struggled to deliver a robust tournament.
They tinker with the number of teams, the regions they want involved, conference or round-robin formats, the playoff systems and when games should be played.
While coaches bleat about the toll on players and a lack of preparation, administrators find more matches to put into the calendar. This year's series almost hits five months after the mid-February start and early July final.
If they shrank Super Rugby to fit into a tighter March-June window there would be greater significance on every game, squads would be more prepared, international players would be available and the tournament would be more attractive to audiences and commercial partners.
Super Rugby will always get a significant spectator uptake at home or at the park because it is the national sport but the tournament needs a facelift. Players and fans deserve a sharper series to go alongside the traditional excellence of the All Blacks.