Throughout all this, Lam has fronted, answered questions, kept his cool and accepted his fate. His dignity, poise and selflessness are qualities that a few others in the Blues could do with observing.
If the Blues really are to find their way to a brighter future, they can't let Lam be a scapegoat for their multiple failings. Changing the coach is only a start. Everyone else in the organisation needs to question whether they have done enough or whether it is time for them to be a little more like Lam and make way for others.
The franchise has endured nine largely unsuccessful campaigns since they last won the title in 2003. So many things haven't been right in this period.
Talent identification has been a major problem. Jerome Kaino is the only long term All Black to have been produced since 2003. As a sign of how bad things have become - the Blues finished last week's game with Lachie Munro, Hadleigh Parkes and George Moala in their back three. Compare that with 2003 when Rupeni Caucaunibuca, Doug Howlett, Rico Gear, Mils Muliaina and Joe Rokocoko were competing for places each week.
Player retention has been just as big a problem. They kept Xavier Rush and lost Moise Tuiali'i. They kept Tasesa Lavea and lost Nick Evans. Attracting players has been a battle - Dan Carter, Aaron Cruden and Mike Delany all rejected the Blues as did Beauden Barrett. They lured Jimmy Gopperth and Stephen Brett.
They continue to train at the temporary Unitec site in Mt Albert - only talking about building a state of the art facility. The Chiefs haven't talked - they have acted and are ensconced in a brilliant training centre. The Blues have been painfully slow to realise that they need to expand their coaching structure beyond the traditional head coach-assistant coach model.
They are looking at the Chiefs now, realising that they need to emulate their arch rivals and have a wider team.
It's all so reactionary and Lam can't be held solely responsible. He is so far the only one to be accountable and that list needs to grow.
- Gregor Paul is the rugby writer for the Herald on Sunday