As the Rugby World Cup edges closer to the business-end of the tournament, the game's governing body is fending off suggestions of unfairness and facing pressure for its over-bearing approach to punishing rule-breakers.
Biblical scripture on players' wrist strapping is the latest issue to be brought under the IRB microscope.
The scheduling of World Cup matches came in for heavy criticism, before brothers Manu and Alesana Tuilagi were hit with $10,000 fines for wearing unapproved branded mouthguards.
Samoa's 30-year-old centre Eliota Fuimaono-Sapolu has also been banned indefinitely from rugby for not attending a judicial hearing after his prolific Twitter rants about what he describes as IRB "injustices".
Wilson suggests other teams should follow the All Blacks' lead and impose social networking bans on players. Using Twitter and Facebook to get stuck into referees is "poor", he says.
The scheduling of World Cup matches came under fire from the so-called minnow teams, who argued the IRB favour 'bigger' teams with the draw. Wilson agrees that it is an issue that needs addressing.
"You can't have teams playing 3-4 games in 12 days. Compared with football, you can't do that because it's a fairly physical game."
NZRU boss Steve Tew added to the IRB's woes when he criticised the financing structures around the tournament and suggested the All Blacks could pull out of the 2015 World Cup. On Tuesday, IRB chief executive Mike Miller warned the All Blacks that "everyone is replaceable", but Wilson is urging both parties to look at the issues from an objective viewpoint.
"Think what the non-rugby person is saying and thinking about this tournament. One, they think it's a fantastic event. Two, they thought the mouth guard versus the two Pommie cheats was unbelievably bad. Then suddenly someone makes a statement saying 'we're not going to the World Cup in four years' time' - how does that look if you're not a rugby tragic? They shake their head in bewilderment."
- Herald Online