Northland made an encouraging start, racking up the phases with their continuity and muscular ball-carrying. No 10 Dan Hawkins opened the scoring with a penalty goal.
Jone Macilai's fourth try of the campaign showed his finishing ability and skill, transferring the ball to his right mitt to dot in the corner despite a solid tackle by Fruean. The TMO ruled in the Northland wing's favour.
Hawke's Bay fullback Richard Buckman was far from fully fit but simply strapped up his ankle and scored a try which would have done a player at 100 percent proud, breaking several tackles in a show of determination. Sadly, he limped off just before the break.
The stats were all against Hawke's Bay at halftime, their hands letting them down, but they entered the sheds at 13-8 to the good.
The last time that Northland played at this stage of the season was when Wayne Pivac was coach, Norm Berryman was in his pomp, rugby had not long turned pro, and the Taniwha ran rampant through the old NPC second division, winning their playoffs in a canter.
Last night men like Kara Pryor and Tom Murday gave full and rugged shifts, as they have down all season in this breakout year for Northland rugby. But to no avail.
The Magpies await the result of this afternoon's second semifinal between Manawatu and Southland. A Turbos win would see them travel south to Palmerston North for a Friday night decider. A Stags win would see Napier host the final.
Hawke's Bay (Richard Buckman, Robbie Fruean tries; Ihaia West 2 con, 4 pen)
Northland (Jone Macilai, Dan Pryor, Namatahi Waa tries; Dan Hawkins 2 pen) HT: 13-8
Game moments
Ton up for Shoemark
Hawke's Bay No 12 Jason Shoemark, now 33, raised his 100th ITM Cup game, spread over three provinces.
1997 and all that
This was the Taniwha's first taste of playoffs footy since cleaning up the 1997 NPC second division.