"But also to be bit more innovative around how we can encourage people to come here because do have the challenge of the All Black game afterwards but there's nothing like seeing rugby live and right now."
He said both Northland teams with great character and culture were playing hearty rugby— rugby that really inspired others.
Bell said he had spent time going out in the community as part of NRU's ongoing commitment to connect with the grassroots.
"This is a way of trying to say to someone in Panguru or Horeke 'jump in the car with Mum and Dad, you only gonna pay for two adults, come fill the car or van up with as many kids and come down and see the games' and hopefully something like this could inspire the next Jack Goodhue.
"It could bring them out of the woodwork. Where's the next Norm Berryman coming from? Where's the next Ian Jones coming from? One of the things I really love is, at the end of the game, win or lose, the number of kids that come on to the field — that's what our game's about," Bell said.
The teams, he said, were loving and appreciative of the support from their fans and urged as many to come along and lift the sides.
Despite a number of injuries, Northland Taniwha has named a formidable side to take on the Stags with Mid Northern midfield back Kalani Going set to make his debut in the Cambridge blue if he takes the field.
Matty Wright and Josh Goodhue are among eight injured players.
Scott Gregory will replace Wright at fullback and Temo Mayanavanua comes in for Goodhue in the boilerhouse position of lock to partner Sam Caird.
Nuggety Jordan Olsen will once again lead Northland.
Tickets for both matches can be bought online www.taniwha.co.nz or at Semenoff Stadium on game day.