It's a soft target.
While it's a product aligned to the NRL, it's also a separate entity run for the good of the global game.
The concept has struggled over the years - there was no tournament between 2000 and 2008 - though finally the Rugby League International Federation has got a calendar in place and the event is steadily growing.
A boycott would punish the wrong stakeholders.
Aside from the fans, what about all those keen amateur and semi-professional players from the minor nations?
The men from the United States, Wales, Lebanon and Italy, who have had to battle through qualification for their chance to shine on the world stage?
The World Cup is about much more than the NRL.
If the players, and the Rugby League Players Association really wanted to make a point - and play a big card at the negotiating table - they needed to target one of the NRL's crown jewels.
Like threaten a strike during the finals series this year, or even bigger, to sit out the grand final.
That would really grab the NRL's attention, much more than targeting a quadrennial tournament that is vital for the future of the sport.