"Ella sets an example as a tough and uncompromising player, often playing out the full 80 minutes for us. She has excellent game knowledge and leads by the way she plays," he said. "Along with this is she is a strategic thinker and natural communicator.
"Backed by Kendra, I believe the two of them will help us grow and develop the squad we need to be in the best possible position for Rugby World Cup next year."
Moore has included four new forwards and five new backs in the 2020 squad.
The nine new caps are Amy Du Plessis, Renee Holmes, Tanya Kalounivale, Ilisapetu Molia, Kendra Reynolds, Cheyelle Robins-Reti, Grace Steinmetz, Lanulangi Veainu and Kelsie Wills.
The Black Ferns kick-off their first game against the New Zealand Barbarians in Auckland on Saturday.