Photos: New All Blacks jersey stretches to reveal a rainbow flag

The All Blacks are showing huge support for the LGBTI community. Photo / Getty

The All Blacks are showing huge support for the LGBTI community, reports The Hits.

After Australian player, Israel Folau's comments saying 'God's plan' for people was 'HELL', the All Blacks has shown its solidarity with the rainbow community.

Firstly the team released a video supporting diversity and inclusion in the sport.

Standing alongside the women's rugby team, the Black Ferns, a voiceover tells viewers the 'next battle' is 'formidable'.

'The next battle is different,' the voiceover says

'The next battle is truly formidable and deeply devious. It is discrimination. An enemy that cannot be fought alone, it must be defeated together. It will take more than 15, it will takes thousands, millions.

Diversity is Strength

We are proud to team up with AIG Rugby as we tackle discrimination together! #DiversityIsStrength 🇳🇿🏉

Posted by All Blacks on Sunday, 22 April 2018

But something even cooler is coming!

Insurance company AIG, who sponsors the All Blacks and Black Ferns, created the ad. Its #diversityisstrength campaign also includes a specially made All Blacks jersey which reveals the rainbow flag when stretched.

Well this is COOL. The @AllBlacks rugby jersey that stretches to reveal the rainbow flag in support of the #LGBTI community https://t.co/kV3cfitrnB pic.twitter.com/Tt2NnyQmQr

— Havas London (@havaslondon) April 26, 2018

The amazing jersey has rainbow stripes painted on both sides of the ribbed material. The way the fabric is painted the colors get into the fabric which is how the rainbow reveals itself when the material is stretched.

This rugby jersey that stretches to reveal the rainbow flag is so cool
The famous All Blacks team wants to show its support for the LGBTI community at https://t.co/NesQXpsrvK … … … pic.twitter.com/3t1KB9lUGQ

— gaymen-online (@gaymen_online) April 27, 2018

Advertising agency TBWA/Hakuhodo took the idea of the United Black jersey to AIG.

'The result is a fabric that maintains its black appearance when at rest, but when stretched, reveals the deeper grooved portions of each rib and the colours underneath,' the agency explained in a statement.

-The Hits