Every man and his dog will be at Westpac Stadium this weekend.
The Wellington Lions have teamed up with the SPCA to attract a more diverse - hairy - crowd to Sunday's game against Canterbury.
For the first time ever, dogs will be allowed in Westpac Stadium.
Collectors will be accepting donations for the SPCA on the day - which is being labelled 'Bark in the Park'.
There'll be a specific section for pet owners and animal services staff will be monitoring behaviour.