NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Sport / Football / Women's Football World Cup

Fifa World Cup 2023: Alice Soper - Looking at the dark side of a tournament that shone

NZ Herald
24 Aug, 2023 03:50 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Spanish players celebrate victory in the Fifa World Cup final. Photo / Getty Images

Spanish players celebrate victory in the Fifa World Cup final. Photo / Getty Images

OPINION

I often watch trophy presentations with a knot in my stomach. I’m prepared to wince at the weirdness that is top brass interacting with women in the game for seemingly the first time. Men in suits - characters we have never seen before - sharing the spotlight of their success. And as the curtain fell on the Fifa World Cup, another bloke made sure to make things awkward.

The president of the Royal Spanish Football Federation, Luis Rubiales, grabbed Jenni Hermoso’s head, pulling her in to kiss her on the lips. It happened in plain sight and was clearly inappropriate, yet nobody did anything in that moment to stop him. Hermoso, meanwhile, was forced to answer for his behaviour and laugh it off, so we could all get back to celebrating. There couldn’t be a better analogy for the experiences of women in sports.

Spanish FA president Luis Rubiales kisses player Jenni Hermoso.
Spanish FA president Luis Rubiales kisses player Jenni Hermoso.

I’ve been watching this World Cup play out with my tongue firmly between my teeth. Don’t want to be a downer while we are trying to make history here.

Advertisement
Advertise with NZME.

Never mind the fact that multiple teams competing were in live conflict with their home federations over pay and mistreatment. Totally normal that a Round of 16 side is running a GoFundMe page administered by a player’s mum.

The player Zambia’s coach allegedly groped? Put that to one side as they go on to a spectacular win over Costa Rica. Let us endure the final’s commentary which lists all of Jorge Vilda’s accomplishments and none of his failings. Tell me more about his under-17s win but nothing of his loss of 13 of Spain’s top players.

Watch on as the United States team, who have led the way for equity in the sport, are now turned into a political football back home. The rancour runs rancid through their punditry as all prior achievements are now portrayed as folly, enforcing the message that you cannot stand up for yourself and win.

All the women listen now as the president of gaffes, Gianni Infantino, tells us that we simply need to pick the right battles as we push on his swinging saloon doors. Never mind the fact that he’s already told you his cowboy accountants can’t ensure that the funds earmarked for players will make it to their pockets.

Advertisement
Advertise with NZME.

Let this tournament, staggering under the weight of incompetence, negligence and malfeasance, still shine bright as our greatest example of women’s sport. The best example of what’s still to come. The real example of all things still to overcome. Let’s look at all of it - the light and the shadows.

Give yourself a moment to adjust to this darkness. Do not avert your gaze, no matter how uncomfortable. We need you to see the full picture. This is the world outside of the sparkling stadiums that we are recruiting your daughters into. You found your voice to cheer, now use it to call out what you see.

Discover more

Women's Football World Cup

Hannah Wilkinson on how the Football Ferns could have gone far

22 Aug 11:00 PM
Women's Football World Cup

Opinion: What women's sport can teach us men

22 Aug 07:00 AM
Women's Football World Cup

Behind the scenes of the Fifa Women's World Cup final

21 Aug 05:00 AM

Dreams and reality are odd bedfellows but we must hold both their hands as we move forward. Sport has lessons to learn. In four years there will be another tournament. Please don’t let me follow that one with another column like this.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Women's Football World Cup

Football Ferns

Football Ferns matches cancelled due to unsafe pitch conditions

06 Apr 07:37 PM
Women's Football World Cup

Footballer's brother pressured to downplay kiss, court hears

05 Feb 06:00 PM
Football Ferns

How Michael Mayne plans to revitalise the Football Ferns' after Klimkova era

28 Jan 01:00 AM

How a Timaru mum of three budding chefs stretched her grocery shop

sponsored
Advertisement
Advertise with NZME.

Latest from Women's Football World Cup

Football Ferns matches cancelled due to unsafe pitch conditions

Football Ferns matches cancelled due to unsafe pitch conditions

06 Apr 07:37 PM

Interim coach Michael Mayne lost a key opportunity to prove his suitability.

Footballer's brother pressured to downplay kiss, court hears

Footballer's brother pressured to downplay kiss, court hears

05 Feb 06:00 PM
How Michael Mayne plans to revitalise the Football Ferns' after Klimkova era

How Michael Mayne plans to revitalise the Football Ferns' after Klimkova era

28 Jan 01:00 AM
Premium
The key challenges facing NZ Football following Jitka Klimkova saga

The key challenges facing NZ Football following Jitka Klimkova saga

05 Oct 06:00 PM
Anzor’s East Tāmaki hub speeds supply
sponsored

Anzor’s East Tāmaki hub speeds supply

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP