NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
    • The Great NZ Road Trip
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Sport / Football / Women's Football World Cup

Fifa Women’s World Cup: How football in New Zealand will be boosted by the World Cup effect - Phil Gifford

Phil Gifford
By Phil Gifford
Contributing Sports Writer·NZ Herald·
21 Jul, 2023 05:30 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Sit down with the NZ Herald and a panel of experts to get the lowdown on who the Football Ferns will play in Group A of the Fifa Women's World Cup.

OPINION:

Nothing wins the hearts and minds of Kiwi sports fans like a World Cup.

The opening game of the Fifa Women’s World Cup proved the point beyond all doubt. It was a triumph for the fans – 42,137 of whom filled Eden Park – and to the delight of players, supporters, and no doubt, tournament officials, New Zealand’s Football Ferns, nine to one underdogs, tipped over Norway 1-0.

Whatever happens now, women’s football is getting a boost that will no doubt be reflected in schools and in junior grades for years to come.

Having the best teams in any sport play on our home grounds is exciting in itself.

Advertisement
Advertise with NZME.

When the New Zealand team excels, the fever generated can be extraordinary.

Hannah Wilkinson’s brilliantly struck goal at Eden Park is a golden moment that should inspire a whole generation of schoolyard strikers.

Hannah Wilkinson of the Football Ferns celebrates the opening goal of the Fifa Women's World Cup. Photo / Photosport
Hannah Wilkinson of the Football Ferns celebrates the opening goal of the Fifa Women's World Cup. Photo / Photosport

World Cups can tip perceptions on their heads.

Advertisement
Advertise with NZME.

Think of the Black Caps at the 2015 Cricket World Cup.

Just four months before the tournament started here and in Australia, the New Zealand team had a brutal meeting in which they came to the realisation, as one player would later tell me, that they were perceived by their own public “as kind of dicks”.

Under what we now call the Bazball leadership of Brendon McCullum, they flung themselves into the Cup tournament, made the final, and, to their slight astonishment, found themselves not only held up as an example to every other team in the world, but also being sought after for selfies and autographs by Kiwis who would once have walked on by.

In 2022 the Black Ferns didn’t have a poor image before the women’s Rugby World Cup. The problem was they didn’t really have any image at all.

Bring on the massive spotlight of the World Cup, and before you could say “Ruby Tui” there were huge, enthusiastic crowds in Auckland and Whangārei, television ratings equal to All Blacks tests, and the Ferns, quite rightly, became Kiwi sporting icons.

Black Ferns celebrate with the trophy after winning the Rugby World Cup final. Photo / Photosport
Black Ferns celebrate with the trophy after winning the Rugby World Cup final. Photo / Photosport

As will hopefully be the case with the Football Ferns, all our women rugby players needed was a national stage to show their skills on.

The World Cup effect is not a recent phenomenon.

The 1987 Rugby World Cup arrived when rugby, in Auckland especially, was in dire straits.

Advertisement
Advertise with NZME.

Parents opposed to the 1981 Springbok tour, and then the 1985 rebel Cavaliers tour to South Africa, had steered their children away from rugby. Player numbers in primary schools were decimated. One North Shore club saw their junior team numbers halved.

What amounted to a bright sunshiny day for rugby came with a cup-winning All Blacks side, whose charismatic leader David Kirk had turned his back on the Cavaliers.

As the All Blacks did in ‘87, with a stunning opening win over Italy, the Football Ferns beating Norway, a team ranked 14 places ahead of them in the world, have set the tournament alight here.

Before the triumph at Eden Park, there was a chance the barrage of hype leading into this World Cup could prove to be a slightly embarrassing case of overexcited advertising.

There was nothing overstated in the build-up about international interest in women’s football. There’s a staggering worldwide television audience for the cup, and in the last 12 months the England team has twice played internationals in front of crowds of more than 80,000 people at Wembley.

But closer to home, the Football Ferns hadn’t been setting the world alight in their lead-up games, and a hiding from Norway could have killed off Kiwi interest and ticket sales in one stroke.

New Zealand now head to Wellington on Tuesday as overwhelming favourites to beat the Philippines. It’d be a major surprise if the stadium wasn’t full.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Women's Football World Cup

Football Ferns

Football Ferns matches cancelled due to unsafe pitch conditions

06 Apr 07:37 PM
Women's Football World Cup

Footballer's brother pressured to downplay kiss, court hears

05 Feb 06:00 PM
Football Ferns

How Michael Mayne plans to revitalise the Football Ferns' after Klimkova era

28 Jan 01:00 AM

One tiny baby’s fight to survive

sponsored
Advertisement
Advertise with NZME.

Latest from Women's Football World Cup

Football Ferns matches cancelled due to unsafe pitch conditions

Football Ferns matches cancelled due to unsafe pitch conditions

06 Apr 07:37 PM

Interim coach Michael Mayne lost a key opportunity to prove his suitability.

Footballer's brother pressured to downplay kiss, court hears

Footballer's brother pressured to downplay kiss, court hears

05 Feb 06:00 PM
How Michael Mayne plans to revitalise the Football Ferns' after Klimkova era

How Michael Mayne plans to revitalise the Football Ferns' after Klimkova era

28 Jan 01:00 AM
Premium
The key challenges facing NZ Football following Jitka Klimkova saga

The key challenges facing NZ Football following Jitka Klimkova saga

05 Oct 06:00 PM
Connected workers are safer workers 
sponsored

Connected workers are safer workers 

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP