Cristiano Ronaldo has always been arrogant and vain - the personality traits are a huge part of what makes him such a dominant player.
But the Real Madrid superstar may have taken it a step too far, if the comments from a member of Madrid's wax museum are to bebelieved. Gonzalo Presa, communications director at the Museo de Cera, told a radio show that Ronaldo sends his own hairstylist along once a month to ensure his likeness was perfect.
"Cristiano told us to be sure his figure was perfect," Presa said. "He sent his own hairstylist to brush his figure once a month. Cristiano's hair is natural. It is not a wig and it comes from India."
The waxwork of Ronaldo, who has his own museum of himself in Portugal, has been on display at the Museum since December 2013.
Ronaldo might also be feeling good about himself after shooting a new advert for his range of footwear.
The ad features the striker busting moves to emulate Michael Jackson and Justin Timberlake.
The moonwalk, break-dancing, toe stands and back-flips all appear to be in Ronaldo's locker and will have the producers of Strictly Come Dancing scrambling for his agent's number when they're next booking celebrities.
His footwear range is just the latest addition to his fashion portfolio, coming after the success of his CR7 underwear.