Dunkin Donuts apologise after sharing insensitive version of Liverpool badge

Official Liverpool sponsor Dunkin Donuts has apologised after sharing an edited version of the club's badge. Photo / Twitter.

Official Liverpool sponsor Dunkin Donuts has apologised after sharing an edited version of the club's badge.

The company angered a number of fans after tweeting an alternative Liverpool crest which featured donuts, coffee and the Dunkin Donuts logo.

“Replacing the Hillsborough Justice flames with iced coffees”

Dunkin’ Donuts epic #LFC fail http://t.co/VwOHMDk1zx pic.twitter.com/Evip4vakya

— B/R Football (@brfootball) February 26, 2015

The famous Shankly gates which adorn the top of the Liverpool badge were changed to images of donuts, 'You'll Never Walk Alone' was altered to the slogan 'America runs on Dunkin'' while the Hillsborough eternal flame was replaced with coffee cups.

The tweet, posted on Wednesday said: 'Love the LFC crest? Tweet us what you'd want on your personal crest and we might surprise you with your own!'

Dunkin Donuts apologised and swiftly deleted the tweet after a number of fans reacted angrily to the edited version.

I can appreciate the light hearted intention of the Dunkin Donuts badge thing but to replace the flames with milkshkes shows pure ignorance.

— Steve Riley (@Stevelfc1) February 26, 2015

In a statement released on Wednesday they said: 'We apologise for any insensitivity regarding our tweet supporting an LFC-themed promotion featuring the LFC crest.

'As a proud partner of LFC, we did not intend any offence, particularly to the club's supporters. We have removed the tweet and halted the campaign immediately.'