PSL chairman Najam Sethi briefed participants about security.
"The government has made a huge investment in securing the city and we will provide foolproof security to players who travel for the final.
"Additionally, internationally reputed security consultants will travel to Dubai in the coming days to allay the doubts and fears of the players."
He was backed by former Pakistan captain, Lahore resident and tournament ambassador Ramiz Raja.
"The perceptions about the place might be muddled, but the players who travel will be making a priceless contribution to Pakistan cricket. Once you taste the flavour of cricket in the country, you will realise how welcoming the crowds are."
New Zealand Cricket Players' Association boss Heath Mills said none of the players' contracts compelled them to go to Lahore for the final.
"Fica [Federation of International Cricketers' Associations] received independent security advice which recommended that no player travel to play in Pakistan. That advice was sent to all players, and they can make individual choices from there."
Former New Zealand cricketer Lou Vincent visited Lahore's national academy as Hong Kong's batting coach in February 2012, before his match-fixing ban.
Despite having been there for the 2002 bombing, he advocated Pakistan's return as an international host.
"We were treated like royalty, right from immigration to the hotel," said Vincent at the time. "Safety is still a big aspect of operating there. Road blocks and checkpoints are everywhere."