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$60 million burden: The greatest threat to All Blacks’ performance

Gregor Paul
By
Rugby analyst·nzme·
9 mins to read
$60 million burden: The greatest threat to All Blacks’ performance
$60 million burden: The greatest threat to All Blacks’ performance
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The sponsorship attached to the All Blacks new kit is now worth $60 million. In part three of Inside the All Blacks Machine, Gregor Paul looks at the additional pressure this brings, their new obligations and if it will ultimately become a burden they can’t carry.

In 2021, New Zealand

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