This article was prepared by Sanitarium and is being published by the New Zealand Herald as advertorial.

It’s not every day a Kiwi kid gets to be a reporter – but for Cuba, a proud Weet-Bix Kid, that’s exactly what happened.

The young star took the mic as a guest reporter for Kea Kids News, covering a very special morning at Kingsford Primary School with a KickStart Breakfast session where kids gather to share kai, connection, and community before the bell rings.

“What’s the best thing about being a Weet-Bix Kid?” Cuba grins. “I get energy to tackle the day and start it off bright!”

This was Cuba’s first time reporting for the media, and he admits he was nervous at first. “I was shy when I was first asked and said I didn’t want to do it,” he says. “But my mum convinced me – Kea Kids said I did well at the reporter training when they came to my school.”

With cameras rolling and breakfast being served, Cuba stepped up with confidence, asking questions, sharing smiles, and helping spotlight the importance of starting the day with a good meal. The KickStart Breakfast programme, delivered in partnership with the Ministry of Social Development, Fonterra and Sanitarium, fuels thousands of young New Zealanders every week.

Asked what advice he’d give other Kiwi kids who might want to try something new, Cuba is full of encouragement: “Be brave – and if you muck up, just keep on trying. Anything is possible. Give it your best!”

And his favourite breakfast? “Weet-Bix, of course,” he says proudly. “With some sugar and warm milk.”

Watch Cuba in action here! https://www.youtube.com/watch?v=YAXU5tD9T_c