With an increasing focus on wellbeing, it's no surprise consumers want to know exactly what they are putting into their bodies.
Many beer brands have put nutritional panels on their beer labels for this reason – and to bust myths and share nutritional facts about beer to educate consumers on what they are drinking.
The specific nutritional content of many beers can be seen on the website www.beerthebeautifultruth.co.nz.
The Brewers Association of New Zealand have also made a series of short advertising videos, this one starring Robbie Magasiva, to highlight the launch of the labels. However, instead of asking Antonia Prebble, Magasiva, Eric Murray and Hollie Smith to talk about nutrition, they asked them to relate when they most enjoyed having a beer.
Dylan Firth, executive director of the association, explains: "Consumers want to know what they are putting in their bodies and we are keen to provide that kind of transparency.
"Research has shown there are a number of misperceptions about what is in beer. This campaign is about providing people with nutritional information so they can make informed decisions about what they drink.
"The reality is that most beers are 99 per cent sugar-free, preservative-free and relatively low in carbohydrates. We have provided all that nutritional information, along with calories, on labels and on the new website so people can see for themselves."
The website details how almost all the sugar in beer is consumed by yeast during the fermentation process, "producing alcohol, carbon dioxide (bubbles) and great beer flavours."
Gram for gram, alcohol contains more calories than sugar, so the alcohol content of a beer should always be a consideration. Alcohol consumption also carries its own risks, hence the need to enjoy in moderation and drink responsibly.
A whole range of beer types and brands are presented with nutritional information and flavour characteristics.