NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Sponsored Stories

Sponsored by New World

New World Recipe of the Week

It's a New World - groceries by boat

16 Dec, 2019 11:00 AM

Kerry and Sara Stanley with their three kids (l-r) Marlon (8), Piper (13) and Victor (11).
Photo / Supplied.

Kerry and Sara Stanley with their three kids (l-r) Marlon (8), Piper (13) and Victor (11). Photo / Supplied.

Sponsored by New World

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

World's first grocery delivery to beaches launched for Coromandel holidaymakers.

New Zealand has done it again with a world first: groceries delivered to the beach by amphibious vehicles while you're on holiday.

New World has introduced a service called New World Waka Kai – where groceries will be delivered to six Coromandel beaches over the Kiwi holiday break.

Why Coromandel? Because the usually sleepy peninsula sees its population swell by about 500,000 visitors every summer. That led Kerry and Sara Stanley, owner-operators of New World Whitianga, to have a lightbulb moment.

"Traffic in Whitianga is absolutely bananas over summer," he says. "We only have one road in and one out. Our supermarket aisles are packed with people trying to shop and the roads are heaving with hot, frustrated drivers and carsick kids."

Advertisement
Advertise with NZME.

So the pair invested in New World Waka Kai as a way for their customers to pick up supplies without having to fight through hordes of holidaymakers.

"The increase in traffic, on foot and by road, is crazy, especially for locals," he says. "What we've come up with involves a massive decrease in distance travelled – it's just 3km from Whitianga to Cooks Beach by sea, compared to 35km by road.

"It occurred to me that we could come up with a scheme where our customers can stay right where they want to be – the beach – but still take care of essentials."

Alongside traditional collection and delivery, the New World Whitianga team created another option: a boat to deliver groceries to Cooks Beach, Pauanui, Opito Bay, Matarangi, Hahei and Whangapoua.

Photo / Supplied.
Photo / Supplied.

That's where Sealegs comes in. The bright red amphibious craft are rigid inflatable boats (RIBs) with three wheels so they can operate on land as well as sea. Pippa Prain, head of marketing for New World, says the combination means holidaymakers can "skip the store and stay on shore".

"Coromandel is a Kiwi holiday hotspot," she says. "While homeowners and holidayers love to spend the Christmas period in this beautiful part of the country, getting groceries can be a mission.

"Kerry and Sara know and understand the traffic difficulties customers face over the holiday period – but all that changes with New World Waka Kai."

Shoppers can now simply shop online at Ishopnewworld.co.nz, select New World Whitianga as their store and opt for delivery "by boat" to have their online order delivered to one of six Coromandel beaches.

Advertisement
Advertise with NZME.

Here's how New World Waka Kai will work:

  • Customers place an IShop order with New World Whitianga (ishopnewworld.co.nz).
  • They can choose from three delivery options: 'click and collect', 'delivery by van' or 'delivery by boat'. $15 for orders under $200, and $10 for orders over $200.
  • They then pick a day and time slot for their preferred beach delivery location.
  • Customers will receive a text message or phone call the night before from store staff confirming the exact time, within their chosen time frame, the boat lands at the beach. This gives New World staff time to factor in tides and weather.
  • The skipper and boaties will make the journey from Whitianga to Coromandel beaches in the bright red Sealegs Waka Kai.

"We think Waka Kai is a world first and will be very popular," says Prain. "The bright red boat and the New World uniforms will be easy to find on the selected beaches at designated drop-off locations. All customers have to do is bring their bags and chilly bins.

"It is a really innovative idea from Kerry and Sara – and we think it will mean everyone in the Coromandel has a better shot at a stress-free holiday and certainly no more road rage."

If the scheme is successful, New World will look at introducing it to other regions in the future.

For more information: www.newworld.co.nz/whitianga

Save

    Share this article

Advertisement
Advertise with NZME.

Latest from Sponsored Stories

Sponsored Stories

From Barrier beekeeper to global wellness pioneer: Alan Bougen’s 50-year journey with Comvita

04 Jul 02:19 AM
Sponsored Stories

Solar bat monitors cut carbon emissions and uncover secrets of Auckland’s night sky

Sponsored Stories

How to win Sorrento shutters giveaway

01 Jul 10:38 PM
Sponsored Stories

Sponsored: Why heat pumps make winter cheaper

01 Jul 04:58 PM

There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently

sponsored
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP