Looking for an alternative to Auckland? How about Whitianga.

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The current Auckland housing market is the topic at the tip of everyone's tongue. What's also building is the effect it is having on the nearby regions. Northland, Waikato, Coromandel and the Bay of Plenty are just to name a few.

Dissatisfied with life in the big city, more and more are electing to cash up their relatively expensive Auckland homes to seek better living alternatives in desirable destinations that deliver superior lifestyles and property options for a significantly lesser outlay.

Whitianga is a prime example, being a relatively undiscovered coastal settlement only 2.5 hours' drive south of Auckland, located on the Coromandel Peninsula. Whitianga is a gem within a setting surrounded by a menagerie of pristine coastline and mountains. Recent years have seen the emergence of supporting infrastructure to cater for most of the needs of a prosperous community, young and old alike.

"Some spectacular new and innovative developments have undoubtedly contributed to the growth of Whitianga, none more so than the large comprehensive project of Whitianga Waterways - a masterful aquatic wonderland of meandering canals providing residents an unparalleled lifestyle for a surprisingly affordable outlay", describes Leigh Hopper of Hopper Developments

The property market in Whitianga has seen a major uplift, with enquiry increasing exponentially in recent times. Peter Abrahamson, project Manager of Whitianga Waterways has closely observed the changes to the local property market. "We experienced a pick-up in 2014 and it hasn't stopped. People have always dreamed of retiring to the beach, and the lift in the main centres has seen people take the opportunity to relocate to the coast."

"What is really exciting for Whitianga is the number of permanent residents moving into town, who are excited to be here, and we are excited to receive them. Whitianga still has that small town feel, and that's what makes it so appealing. It's really friendly and people look out for one another. It seems there is this positive effect happening, adding to the fabric of town"

Having lived in Whitianga his entire life, Abrahamson is excited to witness these changes first-hand. "Personally I have never seen it (Whitianga) so busy; the tradespeople are flat-out, which is great for our local economy. It seems every day another frame is being delivered to site, and with it, the employment opportunities abound."

"There is no doubt this has been initiated by the housing pressure in both Hamilton and Auckland, also with a wider recognition that 'Whitianga has come of age' and there is a greater understanding of the unique lifestyle opportunities available. It's a different pace of life here, as busy or as quiet as you like, and you get to dictate the pace."

In recognition of the recent growth in Whitianga, the township is forging ahead with needed facilities such as a medical centre to be located in the heart of Whitianga. Thames-Coromandel District Mayor, Glenn Leach reports, "Having a wider range of healthcare services provides more security and assurance for people to stay within the District". Also expanding are the air services, more national retail bands, and a programme for the main street redevelopment.

Mr. Abrahamson doesn't expect the trend to change anytime soon. "Buyers don't need to do much homework to see the values in the property offerings here. We believe Whitianga Waterways offers the best bang for buck, with a large range of property options to suit everyone. If you are looking to invest, and make this wonderful place your home we can assist and help make it a reality."

Whitianga Waterways offers entry level sections starting from only $230,000, stunning waterfront sections from $520,000, and retirement living options from just $399,000.

The sales office is open 7 days and is located at 20 Vanita Drive, Whitianga. For more information visit www.whitiangawaterways.co.nz