Until nine months ago, it was not uncommon for a dozen buyers to submit bids for every new home on sale. That gave developers the reason to raise prices, sometimes by up to 14 per cent within weeks between different phases of a launch.
As spiralling prices put more homes beyond the reach of first-time buyers, the smallest units became popular.
Sensing a trend, savvy developers piled in and subdivided what was already small into the minuscule, setting one record after another for diminution.
CK Asset Holdings, the flagship company of retired tycoon Li Ka-shing, set the trend in motion in 2014 when its Mont Vert project in Fanling sold out in a massive success. The smallest unit, at 165 sq ft, was available for HK$1.29 million ($240,000) after a 15 per cent discount.
A record 976 of these were offered for sale this year in Hong Kong, more than double the 452 last year, and an 18-fold increase from 2013, according to data by Dataelements.
The high-water mark for this segment was set in May, when a 190-sq ft flat at New World Development's 30-storey Artisan House in Sai Ying Pun sold for HK$6.52m, or a record HK$34,315 per square foot.
The bull market began to lose stride in August, after Hong Kong's chief executive Carrie Lam Cheng Yuet-ngor introduced a vacancy tax to force developers to add to the city's housing supply, while banks began raising mortgage rates for the first time in 12 years.
Faced with a surplus of available homes, developers began offering discounts to attract buyers, causing prices to spiral downwards. Larger flats that previously seemed out of reach were now affordable.
"Whatever comes on during a bull market sells like hot cake, whether it's a nano flat, or a larger unit, but when the market corrects, those buyers with the budget will prefer to trade up," said Asia Allied Infrastructure Holdings' chairman Dominic Pang Yat-ting. "Quality homes with decent sizes of around 600 square feet to 700 square feet," are now preferred.
Pang should know. Known as Chun Wo Development until 2016, his company was the mastermind behind the T-Plus apartment complex in Tuen Mun.
Work began in 2015, squeezing 356 units into the 19-storey tower, for 29 apartments on every floor. Most of them were between 130 and 140 sq ft, while the smallest few measure 128 sq ft. That's smaller than a standard Hong Kong car parking space (134 sq ft).
Midway through construction in 2017, Pang sold T-Plus to investors. The project would go for sale to the public at more than HK$20,000 per sq ft, with a 131 sq ft flat going for HK$2.85m.
T-Plus received its comeuppance two weeks ago, when just two apartments managed to find buyers in a sales launch of 27 units.
"We are unlikely to go that extreme in unit size again," Pang said, after learning of the dismal performance. It was the worst sales campaign Hong Kong had seen in four years.
T-Plus wasn't the only tiny home development to get the cold shoulder. At The Esplanade, Chuang's China Investments sold four out of 150 nano flats two weeks earlier. One buyer paid HK$2.88m for a 162 sq ft unit, while the remaining three that sold ranged from 201 to 343 sq ft.
"Micro-apartments were the story of a booming market, but now it is different," said CGS-CIMB Securities' property analyst Raymond Cheng, adding developers would get "burned" if they do not slash prices of tiny flats.
For those who did jump into the market, it's a case of buyer's remorse as they must now deal with declining resale prices and rising mortgage rates. Negative equity, where the value of a property is less than the loan amount, has returned to Hong Kong, after the last round took more than a decade to stamp out.
For Joshua Lin, 27, and his wife, his biggest worry now is how to squeeze his possessions into his new home at One Prestige in North Point. He took out a 30-year loan to pay for half of the HK$4 million cost of his 160-sq ft flat, after his parents helped him with the remainder. Monthly mortgage payments are about HK$8500 ($1615), he said.
"It's a challenge to fit a bed and a wardrobe into such a tiny apartment," Lin said, looking at a living room that measures 97 sq ft.
Some property agents have suggested that Lin should turn his studio into a loft, by elevating his bed above the floor to use the space underneath as living quarters.
Hong Kong's property prices are heading for steep declines of between 10 and 20 per cent in 2019, according to forecasts. Micro-apartments are poised for the steepest slumps of up to 30 per cent, as there are an estimated 20,000 in the pipeline to weigh on the market, according to the same developer that got the whole trend going.
"The price of the smallest flats would suffer the most because the segment is already saturated," said CK Asset's executive director Justin Chiu Kwok-hung, stressing he is merely expressing his personal view.
That may be too late for Mandy Smith, who will be leaving Hong Kong next June after a two-year stint as a teacher, because she finds the living conditions in the city way too dismal.
"I hate it because it is too small," she said, of her 227 sq ft apartment at AVA128 in Kennedy Town where she pays HK$15,000 a month. "I cannot have a couch, it's hard to cook here and I cannot get friends to come over."
- South China Morning Post