Zespri's RubyRed harvest is now complete, with five million trays this season. Photo / Zespri
Zespri's RubyRed harvest is now complete, with five million trays this season. Photo / Zespri
Conflict in the Middle East has not stopped the new season’s kiwifruit from reaching foreign shores.
Jason Te Brake, chief executive of Bay of Plenty‑based kiwifruit marketer Zespri, said that while it was a “dynamic geopolitical environment”, the 2026/27 season had started well.
He said the industry was making goodprogress with the harvest and supported a fast start to another large crop of around 220 million trays to sell.
“Despite heightened geopolitical uncertainty from the ongoing tension in the Middle East, fruit is moving steadily into market, with fruit to Europe shipped via the Panama Canal.”
Te Brake said Zespri continued to work with long-standing shipping partners to monitor the expected impact of freight costs.
“Our initial guidance reflects positive demand for our fruit and the removal of US tariffs, while factoring in assumptions about the cost of bunker fuel and freight based on the latest information available, as well as the estimated impact from the conflict in the Middle East, including the potential for wider supply chain disruption.”
Zespri is also anticipating continued movement in its foreign exchange positions this season due to the changing environment.
Its initial guidance reflects positive movement in the euro and Chinese yuan, offset by downward movement in its positions against the US dollar, Japanese yen, and Korean won.
The RubyRed harvest is now complete, with five million trays this season.
“With RubyRed volumes up from around three million trays last year, our sales programmes have extended to include Australia, Vietnam and Canada for the first time,” Te Brake said.
The SunGold and Green harvests are also now underway.
Te Brake said guidance for the 2026/27 season was a preliminary forecast, with updates provided throughout the year once there was a firmer view of fruit and market performance, as well as the scale and duration of the conflict in the Middle East.
New Zealand’s kiwifruit industry is horticulture’s largest export, with growers located from Kerikeri to Motueka.
There are about 2800 kiwifruit growers and 3200 registered orchards in New Zealand, with around 14,500 hectares of kiwifruit in production.
Almost 80% of New Zealand‑grown kiwifruit comes from the Bay of Plenty.
Zespri International Ltd is the world’s largest marketer of kiwifruit, managing about 30% of global volume.
Zespri chief executive Jason Te Brake. Photo / Jamie Troughton, Dscribe Media
Orchard advice
Fuel issues relating to the Middle East conflict have spurred police to issue warnings and advice to rural landowners.
Tusha Penny, Assistant Commissioner of Road Policing and District Support, said police were starting to see an impact in reports of diesel theft and petrol drive‑offs.
• Install fuel tank locking devices on all petrol and diesel tanks on your property.
The advisory also noted that camera and alarm systems could be the difference between a burglar having only seconds on your property before detection or having minutes or hours to ransack your property.
Security cameras can also capture details of suspicious people and vehicles, providing crucial leads to police.
• Position cameras at entry points to your property to allow early detection of unwanted visitors.
• Install cameras around buildings that contain high-value farm property and assets.
• Consider cameras with integrated floodlights and alarms as additional deterrents.
• Place clear signage advising of the use of cameras on your property.
• Place alarm monitoring stickers around all sides of your home.
• Dummy cameras and alarms can also act as a deterrent to thieves.
Always report any suspicious activity to the police.