NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

We are watching: Sales of home surveillance, dash and GoPro cameras soar

Cherie Howie
By Cherie Howie
Reporter·NZ Herald·
15 Dec, 2017 04:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Driver Cam co-owner Alex Maslov talks dash cams. / Greg Bowker

Sales of home surveillance cameras are skyrocketing thanks to cheaper and better technology and Kiwis' increased exposure to reports of crime.

Dash cams and GoPros are also proving popular as more and more of us look to preserve even the most mundane parts of our lives.

• The Big Read: We're all Big Brother

The Weekend Herald spoke to retailers and police about the trend after yet another dramatic incident — a truck jack-knifing on Auckland's Southern Motorway — was captured on amateur camera.

Motorist Pete Smith recorded the incident on his Gator dash cam and joined a growing list of regular people filming attention-grabbing incidents as they unfold.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The fact footage was captured comes as no surprise to those selling the devices, but authorities have also warned those using them to be careful about how they use the technology, including protecting themselves and others.

PB Tech marketing and e-commerce manager Richard Elstob said sales of home surveillance cameras were up 120 per cent year on year for the last three years, ahead of GoPro sales which are rising by about 90 per cent a year.

Dash cams are less popular, but still performing well with sales increasing by 30 to 40 per cent for the last five years.

Advertisement
Advertise with NZME.

"They're getting cheaper and easier to install, and anyone can put them together and sync them with their phone."

Noel Leeming would not share figures, but executive general manager of merchandise Jason Bell said they had also seen significant growth in sales of dash cams, GoPros and other action cameras, along with home security systems.

"Solutions such as Arlo [security cameras], which are completely wireless with rechargeable batteries, make for very easy installation and have proven to be particularly popular."

All Round Security director Philip Walsh was selling 40 per cent more CCTV packages, and people from "average houses on average streets" were spending $2000 to $3000 to put in surveillance.

Discover more

World

Watch: Cyclist vs. driver: Who's wrong?

13 Dec 03:49 AM
Lifestyle

Please stop turning your kids into viral sensations

13 Dec 04:54 PM
New Zealand

Big Brother is here in NZ - and it's our fault

15 Dec 04:00 PM
Airlines

'The all-time greatest airplane seat'

13 Dec 09:22 PM

But Walsh also said unfounded safety fears — sparked by social media exposing many more people to incidents of crime than word of mouth previously could — had a part to play in the increased demand.

"[Before social media] if your neighbour's been broken into, you'd know and the five neighbours around you might know. Now, within an hour 500 people could know.

"You think there's so much happening. There's not."

Police have also noticed a surge in private surveillance taking place and then being published.

They have used private footage themselves, such as in the case of an incident in February when a woman was grabbed on a suburban Auckland street and pulled into a car, before escaping soon after.

A car was spotted on a nearby home's surveillance camera and a man arrested and charged.

Advertisement
Advertise with NZME.

National Crime Prevention manager, Superintendent Eric Tibbott, said home surveillance could be a useful tool for crime prevention and community safety.

But use must be lawful, fair and not unreasonably intrusive, Tibbott said.

Advice on the Privacy Commissioner's website on the use of surveillance cameras includes making sure neighbours are aware of cameras and letting them view footage if requested.

Whether footage could be used as evidence depended on the legality of the recording, Tibbott said.

He also urged care when posting surveillance footage on social media.

Facebook community pages are frequently used by residents to post screengrabs of what they believe to be suspicious behaviour on their properties, and while social media could be a powerful tool, all information on crime and suspicious activity should be reported to police, he said.

Advertisement
Advertise with NZME.

"This ensures inquiries are undertaken to make sure information is verified, and that potential offenders are held accountable where possible."

Posts on offenders could also jeopardise criminal investigations and any subsequent court process that may take place, Tibbott said.

Fortress Security director Steve Roberts said it was also important to learn how to protect yourself.

The cameras could be hacked, putting at risk those on the other side of the lens.

Overseas media have reported creepy incidents in which home surveillance cameras, including baby monitor cameras, have been hacked.

The footage, including of sleeping children, has then been broadcast live on the internet.

Advertisement
Advertise with NZME.

Updates should always be installed and default user names and passwords changed, Roberts said.

Save

    Share this article

Latest from New Zealand

Premium
Politics

Could companies sue for compensation under Seymour's controversial bill?

24 Jun 05:00 PM
New Zealand

'Standard agricultural practice': Kiwi OnlyFans creators defend farm videos

24 Jun 05:00 PM
Premium
Letters to the Editor

Letters: It is not easy to tackle the dominionism of Destiny Church

24 Jun 05:00 PM

Kaibosh gets a clean-energy boost in the fight against food waste

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Premium
Could companies sue for compensation under Seymour's controversial bill?

Could companies sue for compensation under Seymour's controversial bill?

24 Jun 05:00 PM

Labour's Willie Jackson says he doesn't trust Regulation Minister David Seymour.

'Standard agricultural practice': Kiwi OnlyFans creators defend farm videos

'Standard agricultural practice': Kiwi OnlyFans creators defend farm videos

24 Jun 05:00 PM
Premium
Letters: It is not easy to tackle the dominionism of Destiny Church

Letters: It is not easy to tackle the dominionism of Destiny Church

24 Jun 05:00 PM
$336m Eastcliffe retirement village planned at Ōrākei, East Auckland

$336m Eastcliffe retirement village planned at Ōrākei, East Auckland

Engage and explore one of the most remote places on Earth in comfort and style
sponsored

Engage and explore one of the most remote places on Earth in comfort and style

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP
search by queryly Advanced Search