The robbery took place during the shop's opening times, a worker was seen pacing outside visibly distraught.
A police spokesperson said the offenders left the scene in a silver Mazda Atenza, which was found abandoned in Almorah Pl a short time later.
Police said they would like to hear from anyone who has information that could help them identify and locate those responsible.
About three weeks ago a Michael Hill store on the corner of Hurstmere and Lake Rds in Takapuna was the target of a daylight robbery.
The incident was caught on video and showed members of the public standing nearby as the robbery took place.
Police later arrested a 20-year-old man and charged him with receiving stolen property.
Some of the goods were returned to the store on Auckland's North Shore.