Mr McDouall does concede, however, that there are greater forces at play.
"We don't have a university here. We accept that people will be disappearing to educate themselves, disappearing for job opportunities that may not be offered in the town, or disappearing just because there are nightclubs in Auckland."
But what he's seeing is people who want to build a family returning because he says "there's not better place."
The Mayor says central Government could be doing more to support regional growth.
He wants to see some Government operations moved to the regions.
"There's no reason to have the Department of Statistics in Wellington," he says - pointing out that when there is a seismic event - some of Government's wheels can keep turning if they are not located in the quake zone.
He also wants more focus on regional development.
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