NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • Deloitte Fast 50
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / New Zealand

Waikato man Roger ‘living man’ Blake jailed for selling bleach as cure for Covid-19

Belinda Feek
By Belinda Feek
Open Justice multimedia journalist, Waikato·NZ Herald·
17 Jan, 2024 06:00 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Ngatea man Roger "living man" Blake, pictured in 2011, has been sent to jail after being found guilty of 29 charges under the Medicines Act. Photo / Elaine Fisher

Ngatea man Roger "living man" Blake, pictured in 2011, has been sent to jail after being found guilty of 29 charges under the Medicines Act. Photo / Elaine Fisher


A man who “seized upon the tragedy of the Covid pandemic as a money-making opportunity” by selling bleach as a cure for the virus, making his company more than $100,000 during the global event, has been sent to jail.

Today, Roger Blake - who goes by the name “Roger William living man” - appeared before Judge Brett Crowley in Hamilton District Court.

The public gallery was near capacity with people there in support of Blake who was being sentenced on 29 charges he was found guilty of at an earlier trial.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The charges related to breaches laid by MedSafe under the Medicines Act, along with others of obstructing a Ministry of Health officer.

There were also charges of making a false statement about himself and his company possessing, advertising and selling products dubbed “MMS”, or Miracle Mineral Solution; essentially chlorine dioxide - bleach - mixed with water.

American Jim Humble, who founded the Genesis II Church of Health and Healing, originally funded MMS products.

The MMS solution has been falsely promoted as a cure for a number of illnesses.

Advertisement
Advertise with NZME.

Blake had previously been warned about promoting the product in 2009, 2010, and 2011, when it was then claimed it cured cancer.

However, when the pandemic kicked off in February 2020, he and his company began to market it as a cure for Covid.

In court, Crown prosecutor Paige Noorland said there was a degree of commerciality to his offending explaining the company’s profits shot up by 265 per cent between December 2019 and mid-July 2020 and saw it bank at least $106,798.76.

While she submitted the offending was not overly sophisticated, he did target vulnerable people and it involved “scaremongering to the highest degree” given it occurred during a global pandemic.

Blake also refused to co-operate with a pre-sentence report writer to assess electronically-monitored sentencing options.

Given those actions, combined with his offending, Noorland said Blake should receive a sentence of imprisonment.

He has already spent the past 28 days in custody after he refused to sign a bail bond during an appearance in December following Judge Crowley’s finding of guilt on the 29 charges.

At the sentencing, Blake was asked for his thoughts on sentencing by Judge Crowley, and for the first time offered, albeit in the third person, some remorse for his actions.

“Roger has something to say for the court record,” he began, before stating he had come to realise he was in “deep water” due to his lack of understanding of the court’s procedures.

“I myself acknowledge my mistakes.

Advertisement
Advertise with NZME.

“Looking back would I have done things differently? Yes. Looking forward, will I do anything different? Yes.

Roger Blake appeared in Hamilton District Court today.
Roger Blake appeared in Hamilton District Court today.

“As a God-fearing man, I am remorseful for any inconvenience or damages ... and I do acknowledge and accept responsibility for all my actions.”

He felt he had “paid back my debt to society” for the events over the past three-and-a-half years, mostly with his 28 days in custody which had seen his livelihood turn to near ruin, he said.

But Judge Crowley queried several aspects of his statement including his reason for being in “deep water”.

The judge said it was not due to not understanding court processes but because “you wouldn’t stop dealing in new medicines”.

In reply, Blake said he sold water purifiers for water treatment.

Advertisement
Advertise with NZME.

After another bout of too-and-fro, and Blake talking over the judge, Judge Crowley finally got around to sentencing him.

He found the product posed a risk to the public and although only one person became ill after using it, there could be another explanation for that.

Blake had written “hundreds if not thousands of pages” to the court claiming that various people were indebted to him for at least several billion dollars, and he had twice approached the judge’s bench, including most recently in December, when he waved documents in Judge Crowley’s face.

“His behaviour has been utterly disgraceful,” the judge said.

“The way in which Mr Blake seized upon the tragedy of the Covid pandemic as a money-making opportunity gives the offending more gravity, in my view.”

As well as jailing him for 10 months and two weeks, the judge also ordered Blake to pay half the costs incurred by Medsafe of $4620.

Advertisement
Advertise with NZME.

He granted Blake leave to apply for home detention should he wish to work with probation and complete a report.

Belinda Feek is an Open Justice reporter based in Waikato. She has worked at NZME for eight years and been a journalist for 19.

Save
    Share this article

Latest from New Zealand

New Zealand

Roads closed in Christchurch after chemical spill

Premium
Banking and finance

Notorious conman behind bars after 14-year manhunt

New Zealand
|Updated

Man dies in Ōtara street fight, police launch homicide probe


Sponsored

Kiss cams and passion cohorts: how brands get famous in culture

Advertisement
Advertise with NZME.

Latest from New Zealand

Roads closed in Christchurch after chemical spill
New Zealand

Roads closed in Christchurch after chemical spill

No one has been hurt but people are being warned to avoid the area.

02 Aug 12:23 AM
Premium
Premium
Notorious conman behind bars after 14-year manhunt
Banking and finance

Notorious conman behind bars after 14-year manhunt

02 Aug 12:08 AM
Man dies in Ōtara street fight, police launch homicide probe
New Zealand
|Updated

Man dies in Ōtara street fight, police launch homicide probe

02 Aug 12:01 AM


Kiss cams and passion cohorts: how brands get famous in culture
Sponsored

Kiss cams and passion cohorts: how brands get famous in culture

01 Aug 12:26 AM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP