Kiwis forked out more than $1.3 million for flowers - the week prior they only spent a little over $300,000.
However, the brunt of card-swiping was done at restaurants and cafes were $18.8m was spent, a 17.1 per cent increase from $16m a week before.
Love-birds also flocked to watch and jewellery retailers, where $1.2m was spent on Valentine's Day - a $360,000 change from the week previous.
All up, spending increased $3.4m Friday-to-Friday through Paymark with the Valentine's Day expenditure at New Zealand merchants reaching $216m.
Between the two Friday's, spending at restaurants and cafes, florists, watch and jewellery retailers was biggest in Taranaki percentage-wise.
The Nelson and Waikato regions followed in second and third, meanwhile, Wellington and Marlborough figured as the least romantic, Paymark revealed.
There was a more than 300 per cent increase in spending in Taranaki but Wellington and Marlborough failed to even reach a 50 per cent increase.
And looking at the overall spending patterns for February, the first 14 days showed a period of modest growth.
Growth had been strongest this month at department stores, followed by liquor suppliers and recreational goods stores.
Overall spending patterns in the first fortnight of February
• Underlying spending up 3.4 per cent.
• Department stores up 9.4 per cent.
• Liquor suppliers up 9.0 per cent.
• Recreational goods stores up 7.8 per cent.
• Clothing shops down 3.3 per cent.
• Accommodation providers down 1.3 per cent.
