NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / New Zealand

Superfans ink up with Costco logo tattoos ahead of big-box store opening

Kirsty Wynn
By Kirsty Wynn
Reporter·NZ Herald·
15 Sep, 2022 02:16 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Prime Minister Jacinda Ardern was given a tour of New Zealand's first Costco today as the members-only megastore prepares to announce an opening date. Video / Carson Bluck

At least two Kiwi superfans of American retailer Costco have shown their dedication to the bulk-buy store with a tattoo of its logo.

Auckland woman Jen Davenport - who also helps run the popular Costco NZ Fans Facebook page - and another superfan got the blue and red Costco tattoo this week.

Another Costco superfan got their logo tattoo this week. Photo / Supplied
Another Costco superfan got their logo tattoo this week. Photo / Supplied

"I love shopping there but I also really admire the company's philosophy. They do things the right way and really care and I think that is important," Davenport said.

"Tattoos are a very personal thing and this one has a lot of meaning for me because I like the things Costco stands for."

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

A post on Facebook revealing the bold tattoo, on her inner forearm, was met with calls for the permanent logo-wearer to have a lifetime membership at the store.

The store is the size of two rugby fields and will open later this month. Photo / Jen Davenport
The store is the size of two rugby fields and will open later this month. Photo / Jen Davenport

The tattoo is about the same size as the Costco membership card.

It is one of the few retailers in New Zealand where customers must sign up and pay an annual membership fee to shop.

The fee is $60 no matter which country it was purchased in and the same card can be used worldwide.

Advertisement
Advertise with NZME.

Davenport said she was a regular shopper at Costco when she lived in Brisbane. Now she lives in Waimauku - a short drive along State Highway 16 to Costco NZ's site.

She was already a paid-up member and said she wasn't looking for any special treatment because of her tattoo.

"I genuinely just love shopping there and every time I have been in the staff are welcoming and so helpful," Davenport said.

"I drive past the site daily and it has been kept immaculately during the whole building process. They have done a whole lot of native planting and just seem to want to do things right."

Discover more

Retail

Sneak peek inside Costco megastore: Will Kiwis pay $60 fee to shop there?

06 Aug 05:00 PM
Construction

What Costco needs before it can open its doors

14 Sep 05:35 AM
Retail

Will Costco change how Kiwis shop? How to get the most out of buying in bulk

16 Aug 10:34 PM

Davenport said she had ignored any negative comments about her new artwork.

"It's my body, my choice. I don't wear makeup and I don't criticise people who do, it's a personal decision and this one is mine."

Davenport said she was "counting down the days" until the store opened - the date is set for Wednesday, September 28.

"I will be there ready when the doors open. I can't wait," she said.

"We have been running our pantry down and a lot of the things we normally buy have gone up in price recently so I am waiting to get them at Costco."

Another Costco superfan got their logo tattoo this week. Photo / Supplied
Another Costco superfan got their logo tattoo this week. Photo / Supplied

And Davenport isn't alone in her tattooed tribute to the superstore.

Advertisement
Advertise with NZME.

Another New Zealand superfan, who only wants to be known as Dan, got the same tattoo this week, but on his bicep.

Other fans on the Costco NZ Fan page suggested the inked tribute wasn't real. "Don't you think it looks fake? Like someone has used their textas," one said.

But a quick internet search shows the Kiwi fans are not alone in the lengths dedicated Costco fans will go to for the store.

There are plenty of people with Costco tattoos and others with the logo of Costco's store brand, Kirkland Signature.

Other superfans have held birthdays in the food court, had wedding photos taken in the homewares section and thrown family members Costco-themed birthday parties.

Save

    Share this article

Latest from New Zealand

Herald NOW

Auckland Council approves 4000 new homes on floodplains since 2023

Herald NOW

Could NZ police soon be wearing body cameras?

live
New Zealand

Live: Luxon speaks before departing for China

15 Jun 07:19 PM

The woman behind NZ’s first PAK’nSAVE

sponsored
Advertisement
Advertise with NZME.

Latest from New Zealand

Auckland Council approves 4000 new homes on floodplains since 2023

Auckland Council approves 4000 new homes on floodplains since 2023

Could we be headed towards the next leaky building disaster? Construction professor John Tookey from AUT weighs in as homes on Auckland floodplains continue to be approved.

Could NZ police soon be wearing body cameras?

Could NZ police soon be wearing body cameras?

Live: Luxon speaks before departing for China
live

Live: Luxon speaks before departing for China

15 Jun 07:19 PM
Herald NOW: Daily News Update: 16 June 2025

Herald NOW: Daily News Update: 16 June 2025

How one volunteer makes people feel seen
sponsored

How one volunteer makes people feel seen

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP