Where is his team of scientific advisers, who even published papers describing the magnificence of his almost supernatural physiology? Gone to ground, I dare say.
Worst of all, though, are the organisations - apparel and equipment manufacturers, nutrition companies, television companies, and hey, even a postal service - that profited from associating their products with Armstrong, but are now asking for their money back.
Well, they sold lots of their stuff at the time because Armstrong promoted it, and they made plenty of money then.
Even the South Australian Government is reportedly reclaiming the appearance money it paid Armstrong. But the fact that he went there meant plenty more people turned up in Adelaide and spent in hotels, bike stores, and restaurants.
It's not as though those visitors are going to ask for a refund on their winery tour in 2008 because Armstrong has now admitted to taking EPO.
Some years ago, a cyclist friend of mine, an accomplished racer who got a "holiday" from competing courtesy of a banned stimulant, had an interesting slant on drugs in cycling.
He said: "Why do they make such a big deal out of it when cyclists regularly negotiate to influence the result?"
By "negotiate" he meant that in cycling the winner is often not the best rider, but the one who can cajole, influence, or even bully other riders into assisting them.
It works like this because the person at the front of the bunch doing 50km/h has to do twice as much work as the person sitting behind him, and maybe three times as much work as the bloke spinning his legs in the middle of the pack.
Riders will jostle for position during the race to avoid taking the wind until they have to, such as when it's time to sprint for the finish.
It means that during a multi-day "tour", a rider with a strong team can be protected from the wind day after day, until the individual time trial stage when he or she can show their muscle.
Incidentally, when people ask whether Armstrong won all his tours because of his drugs, I say, "No, he won them because he had the strongest team around him. But, he had the strongest team because he made them all take drugs."
The effect of aerodynamics is the reason cycling is such a wonderfully complicated sport, often referred to as "chess on wheels" because you not only have to outride your opponents, you have to out-think them too.
Sometimes negotiating the result means exchanging expected prize money. A scenario might play out like this: two riders take turns into the wind to maintain a breakaway, but one's a better sprinter so the other, knowing he has little chance of winning, suggests: "If you let me win in my hometown, I'll give you the prize money."
Now that would be a win/win, because one rider gets first and second prize money, and the other hometown glory and a better sponsorship deal next year.
Extrapolate this sort of co-operative thinking to team racing, and you find situations where whole teams are bought out by another team so their man can win the big race.
Tens or even hundreds of thousands of dollars in prizes, sponsorship, and endorsements are at stake.
It's fairly open knowledge and tolerated by the riders, the fans and, to some extent, the officials.
But apply this sort of thinking to test cricket and it's called corruption.
All of a sudden, as my cycling friend pointed out, "a little pill here and there seems inconsequential ..."
There is no harder life than that of a pro-cyclist, riding and racing every day of the week, rain, hail or shine.
Unless you're at the very top the pay's not particularly good and you're only one crash away from your career being over. It's not surprising, therefore, that drugs are taken and money changes hands.
These practices and their vested acceptance reflect the history of the sport and greatly influenced what it is today. But, for the sport to move on, some things need to be consigned to history and those accepting the "old ways" consigned as well.
Good on Lance for finally confessing. There are plenty of others - coaches, administrators, and sponsors - who still need to.
Nothing short of an entire cleanout is needed. I'm happy to help push the broom.
Professor Steve Stannard is head of Massey University's School of Sport and Exercise and a former Australian representative road-racing cyclist. He won last year's Wellington-to-Auckland Cycle Challenge.
