Boxing Day shopping fell 12.4% compared to the same day in December 2024. Photo / Michael Craig
Boxing Day shopping fell 12.4% compared to the same day in December 2024. Photo / Michael Craig
Black Friday has surpassed Boxing Day as the most popular retail spending day for Kiwis, according to new figures.
New information released by payment network Worldline showed spending on Boxing Day across all non-food stores through their systems reached $51.2 million - down 12.4% on the same day in 2024.
Meanwhile, non-food-related spending on Black Friday, November 28, reached $55.6 million.
Worldline NZ’s Chief Sales Officer, Bruce Proffit, said Boxing Day was generally a busier day for clothing stores.
Non-food goods spending on Black Friday alone was down 6.2% compared with last year, and was down 4.6% on last year over the three-day weekend.
Worldline NZ figures showed core retail spending in New Zealand during December reached $4.702 billion, down -0.2% on the same month last year.
However, food and drink spending rose 4.4% in December.
Proffit said the figures showed a tough retailing environment over the last and busy month of the year but revealed some notable shifts in shopping behaviour.
“There was more spending at food and liquor stores in Worldline’s network across December, which is consistent with generally higher food prices and people prioritising the essentials in their budgets.”
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